The smartphone market has rebounded after a difficult quarter in 2017. According to research firm Garner, the global sale of smartphones once again returned to growth level in the first quarter of 2018. It notes the industry registered a growth of 1.3 percent over the same period last year.
In the first quarter of 2018, Gartner estimates 384 million smartphones were sold to end users and represented 84 percent of total sales. It notes that sales of all kinds of mobile phones including feature phones reached 455 million units in the first quarter. “Demand for premium and high-end smartphones continued to suffer due to marginal incremental benefits during upgrades,” said Anshul Gupta, research director at Gartner.
The report notes that Samsung is further facing pressure from Chinese rivals who are eating into the market share of South Korean company’s mid-range smartphones. It says Samsung’s growth has slowed despite a boost in sales from new models such as the Galaxy Note 8, Galaxy S9 and Galaxy S9+. Gartner estimates Samsung to have sold 78 million smartphones during the first quarter leading to a 0.3 percent decline in market share over same period last year.
In terms of market share, Samsung is followed by Apple, which now has a market share of 14.1 percent, a growth of 0.4 percent from the first quarter of previous year. Apple is estimated to have sold 54 million iPhone models during the first quarter. Chinese smartphone maker Huawei has held on to its third position with a market share of 10.5 percent.
Huawei sold 40 million smartphones across its own and Honor e-brand during the first quarter. Xiaomi was the biggest gainer among all mobile broadband with its market share more than doubling in the first quarter. Xiaomi sold 28 million smartphones during the first quarter of 2018 to achieve a market share of 7.4 percent. Oppo completes the top five ranking with a market share of 7.3 percent.
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In the operating system market, Android remains the leader with an estimated market share of 85.9 percent. Apple’s iOS is the second most widely used mobile operating system with a market share of 14.1 percent.