comscore Smartron announces partnership with Eros Now

Smartron announces partnership with Eros Now

The partnership will bring exclusive digital OTT service for entertainment content on all Smartron devices.

  • Published: June 13, 2017 11:15 AM IST

Digital over-the-top (OTT) entertainment platform Eros Now has announced a strategic partnership with Sachin Tendulkar-backed Smartron, a Hyderabad-based IoT startup. Eros will to provide its entertainment repertoire to the startup’s smartphone customers. Also Read - Smartron Review: Interesting start, with a journey ahead

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The company owned by Eros International Plc will be the exclusive digital OTT service for entertainment content on all Smartron devices, it said.

“With high smartphone penetration and an all-time rise in content consumption on handheld devices, we are happy to join hands with Smartron as this strategic partnership strengthens our philosophy of bringing entertainment at the audience’s fingertips,” Rishika Lulla Singh, CEO, Eros Digital said.

Eros Now will provide its repository of movies, television shows, music, originals and regional content across multiple languages such as Tamil, Telugu, Malayalam, Bengali, Punjabi and Marathi to Smartron customers. The smartphone user base in India reached 300 million in 2016 with the market growing by 18 percent as per a report by Counterpoint Research. ALSO READ: Smartron Review: A smartphone tribute to Sachin Tendulkar

This would pave the way for the country to become the second-biggest smartphone market in terms of active unique smartphone users.

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  • Published Date: June 13, 2017 11:15 AM IST

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