Snapchat building a secret team to develop Google Glass-like smart glasses

Snapchat has hired developers from Microsoft's HoloLens team to build a Google Glass-like smart wearable.

  • Updated: March 15, 2016 11:35 AM IST

After changing the orthodox ways of chatting, video messaging application Snapchat is now reportedly working to give tough competition to Google with its own augmented reality (AR) “smart” glasses. According to a TechCrunch report, Snapchat has hired developers from major augmented reality groups like Microsoft‘s HoloLens, PTC’s (formerly Qualcomm’s) Vuforia and eye-tracking tech maker Eyefluence to make Snapchat’s pair of “smart” glasses.

ALSO READ: Microsoft’s HoloLens to dominate wearable market, not Google Glass: Juniper Research

The company showed interest when Google Glass was launched. Snapchat later bought Vergence Labs, which produced a pair of glasses equipped with an embedded camera for $15 million in March 2014. Snapchat soon bought for $50 million, a QR code-scanning/creating technology that would later manifest itself it the company’s Snaptags feature.

Snapchat has introduced some bold and stunning content features since the inception of its service. It attempted to revamp event marketing through its feature Stories, redefined journalism through Discover and changed the selfie clicking style through Lenses.

However in a recent study Snapchat is said to be loosing steam with young users in the US. The study found that Facebook Messenger, Snapchat, and Venmo were mentioned less and less over the course of a year.

With additional inputs

  • Published Date: March 15, 2016 11:30 AM IST
  • Updated Date: March 15, 2016 11:35 AM IST