“The share represents a decline in Snapchat’s new enrollment dominance in the US,” ReCode quoted Jumpshot as saying. Snapchat represented 38.5 percent of new signups globally compared with Instagram’s 61.5 percent in August. ALSO READ: Here s how you can Shazam right from within Snapchat Also Read - Accidently broke Snapchat streak with friends? Here's how to restore it
Facebook acquired Instagram in 2012 and the photo-sharing platform has seen its usership grow to 700 million monthly active users (MAU) globally. Snapchat during its second quarter earnings this year announced that it had 173 million daily active (DAU) users — up 21 percent from a year earlier.