comscore Snapchat launches new World Lenses augmented reality filters
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Snapchat launches new World Lenses augmented reality filters

The feature is easy to access, all you need to do is tap your camera screen while using the rear-facing camera which will bring up new 3D lenses.

  • Published: April 19, 2017 1:26 PM IST
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As Facebook goes after Snapchat with slowly adopting Snapchat features into its bouquet of apps, the popular image messaging app has rolled out New World lenses as part of its augmented reality (AR) drive. Also Read - Snapchat announces to limit the 'Quick Add' feature for the safety of teenagers

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“While Snapping with the rear-facing camera, simply tap the camera screen to find new Lenses that can paint the world around you with new 3D experiences,” Snapchat said in a post late.

Snapchat launched Lenses over a year ago as a whole new way to help users express themselves on the platform. Now, tapping the camera screen while using the rear-facing camera will bring up new 3D lenses. You can create a cloud, a rainbow, flowers and a floating “OMG” among others. ALSO READ: Facebook is for everyone and not just for the high end , Mark Zuckerberg takes a dig at Snapchat

Facebook has recently added Snapchat-style Stories and camera special effects to Facebook, Messenger, WhatsApp and Instagram. Facebook launched a platform for developers to encourage augmented reality (AR) camera effects — another move to take on Snapchat.

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  • Published Date: April 19, 2017 1:26 PM IST



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