Photo messaging app Snapchat today announced new self-produced programming to take on online rivals. The shows that will be part of this programming will be called Snap Originals. It will include a mix of reality shows and scripted series that will premiere over the coming months. Users will be able to view thing in the Snapchat Discover tab.
“Over the last two years, our highly engaged and loyal audience has helped to define what mobile content should look like — vertical, hyper-visual and paced in a way that draws you in quickly and makes you want to return. We’re proud to be working with some of the industry’s most talented storytellers to bring new and innovative Shows to our community and are thankful to be extending our partnerships with NBCUniversal and Viacom to create even more content for Snapchatters worldwide,” said Nick Bell, Snap’s Vice President of Content.
Watch: Snapchat Originals first look
The series include Endless Summer set in Laguna Beach, California, Class of Lies, a scripted show that features two college classmate who host crime podcast after a friend goes missing; and Co-Ed, which, is yet another college-set show highlighting student life – juggling classes and parties to crushes, and freshman roommate.
Each show will include a dedicated profile page where one can easily find all the available seasons and episodes to watch. The length of each episode will be about five minutes. Snapchat recently launched six-second non-skippable ad-format, and if brands want, they can purchase ‘Commercials’ within the shows.
That’s not all; Snap has also created portal lenses for its shows, which will enable users to swipe up, right from the episode, walk into the scene and interact with characters and objects. If the attempt turns out to be successful, it could help promote meaningful conversation within the app, while also drawing new viewers to Snapchat.