E-commerce company Snapdeal today announced acquisition of technology platform Wishpicker that offers users gift options based on intelligent recommendations. Also Read - Amazon, Flipkart and others to add labels to Chinese goods sold online in India
“We are investing in strengthening our technology platform and Wishpicker.com is an excellent platform with top-tier entrepreneurial, engineering talent and fits in perfectly with our vision,” Snapdeal Co-Founder Rohit Bansal said in a statement. Also Read - Lockdown 2.0: Amazon, Flipkart, E-commerce services allowed to operate in non-hotspot areas
The company, however, did not reveal financial details. Also Read - Oppo Reno 2Z now available on pre-order: Price in India, specifications and all you need to know
Bansal said that as consumer buying trends are evolving, intelligent recommendations will be one of the key drivers for business volume for sellers.
This is the fifth acquisition by Snapdeal, the statement said.
Wishpicker was founded in 2013 by IIT Delhi graduates Apurv Bansal and Prateek Rathore.
Earlier this year Snapdeal had acquired Doozton.com, a social product discovery technology platform, focused on the fashion and lifestyle categories.