Snapdeal and Hungama have tied up to promote their mobile apps where users who shop via Snapdeal’s mobile app will get access to Hungama’s Premium PRO service free for a period of nine weeks. Hungama PRO is a paid service of Rs 120 per month, where users get access to an ad-free app along with HD quality music videos, lyrics and offline access as well. Also Read - Vi users now get more than 380 movies for rent including 2020's Tenet with Pay Per View services
Hungama also announced that both the companies are working on creating more offerings for their users, which will see entertainment options bundled with shopping purchases, and are likely to be rolled-out in stages over the next one year. Also Read - Amazon, Flipkart and others to add labels to Chinese goods sold online in India
“With music and shopping being among the primary drivers of mobile internet consumption, our tie-up aims to offer users an enhanced value proposition. 2015 is likely to be a vital year for brands to out to Middle Bharat, and tie-ups like this will help our brands to attract a larger share of the consumer’s mind space,” Siddhartha Roy, CEO at Hungama said in a statement. Also Read - Huawei and Honor's official AppGallery marketplace teams up with Hungama for content streaming
Hungama stands at number 7 on the Google Play Store, where Gaana, Saavn and Guvera rule the Music and Audio section. This cross-app partnership testifies the growing app culture in India.
According to a recent IAMAI report, India’s Internet population is pegged at 300 million by December 2014, where entertainment and shopping were among the highest drivers of Internet usage on mobile phones.
Snapdeal also saw a huge pull towards mobile shopping in 2014. According to a Huffington Post article, the e-commerce site saw 98 percent downloads of its app in last 12 months. October was their best month with 2 million installs, thanks to Flipkart’s Big Billion Day counter sale.