Online marketplace Snapdeal on Tuesday announced the appointment of Kanika Kalra as Vice President (Marketing). A seasoned global marketing professional with a career spanning over 12 years, Kanika joined Snapdeal after several triumphant stints at Hindustan Unilever limited, Pepsico and GlaxoSmithKline Consumer Healthcare Limited. At Snapdeal, Kanika is expected to focus on making the business more customer-centric and ensure creativity and impact in all communication. Also Read - Amazon, Flipkart and others to add labels to Chinese goods sold online in IndiaAlso Read - Lockdown 2.0: Amazon, Flipkart, E-commerce services allowed to operate in non-hotspot areas
Welcoming Kanika, Rohit Bansal, Co-Founder, Snapdeal said: “We are thrilled to welcome Kanika. She comes with a vast and distinguished experience in brand marketing. As we look at defining more innovative solutions for our customers, I am sure she will add tremendous value and further fuel our growth.”
Speaking about her appointment, Kanika Kalra said: “As e-commerce continues to revolutionize the Indian economy, I am confident that Snapdeal is poised to play an even bigger and more impactful role in the coming years. I am excited to be a part of Snapdeal’s journey and to shepherd the company’s growth as the country’s most preferred retail brand.”
During her eight year stint as the Global Brand Director for Hindustan Unilever Limited, she spearheaded key innovations in the skincare category. Prior to that she was a part of the brand marketing teams at Pepsico and GlaxoSmithKline Consumer Healthcare Limited. Kanika holds a post graduate degree in Marketing from IIM, Lucknow and a Bachelor’s degree in Mathematics from Delhi University.
With millions of users and more than 300,000 sellers, Snapdeal is the shopping destination for Internet users across the country, delivering to 6000+ cities and towns in India. In its journey till now, Snapdeal has partnered with several global marquee investors and individuals such as SoftBank, BlackRock, Temasek, Foxconn, Alibaba, eBay Inc., Premji Invest, Intel Capital, Bessemer Venture Partners, Ratan Tata, among others.