comscore Snapdeal gets a new logo, here's what the internet thinks about it
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Snapdeal gets a new logo, here's what the internet thinks about it

Snapdeal has undergone a huge brand identity overhaul and has changed its logo along with a new brand tagline. Here’s how the internet reacted to Snapdeal’s design change.

snapdeal-new-log

While announcing a massive investment of Rs 200 crore in rebranding, Snapdeal has unveiled a new logo along with an all new tagline for the e-commerce company. The new logo carries red and white color along with a tagline Unbox Zindagi.” Although you can t really tell it is a box in the first look, it looks more like a geometrically drawn Pacman with a Mexican hat on top. Once you read the tagline “Unbox Zindagi” and probably squint little bit, you can make out that it is a cube with maybe an open side. You will really have to tilt your head left and right before you see it. It may be little complex but the new logo looks lot more refreshing from the old logo, which was a simple spell out of Snapdeal in red and blue. Also Read - Twitter Bug Bounty Contest to offer $3500 cash prize for detecting algorithm bias

 

The new logo looks a lot more clear when you look at the new print ad by Snapdeal, which shows a box in the log made out of multiple things that users could order online on Snapdeal. Our new logo is visualized from the perspective of the happiest moment for an online buyer i.e. when she receives her box . We understand that every box that we deliver contains not just a product but represents a new opportunity, an aspiration or the start of a journey for our consumers. Our entire new brand identity right from the brand mark to its extensions, reflects the box a representation of untold potential and possibilities, Rohit Bansal, co-founder Snapdeal said.

While Snapdeal has made its new logo and brand image sound all profound, not everyone thinks the same way. Moments after the e-commerce company unveiled its new logo and tagline, people took to Twitter to give their opinion on the new logo. While some users found it new and refreshing, some found it confusing and irrelevant. Also read: Snapdeal unveils new logo, invests Rs 200 crore in rebranding

 

 

Many people also extending their congratulatory words to the brand.

 

Not just people, some brands also got down to comment on the new logo by Snapdeal. LogiNext, a privately held data analytics startup, also tweeted saying how Snapdeal s new logo may have been inspired from their logo.

 

 

Not just the logo, Snapdeal has made some significant design changes to its website. The website is themed, similar to the logo, in red and white. And the overhauled design looks a lot neater and more organized than before. The older design of the Snapdeal website looked dated and perhaps failed to impress consumers like its competitors did. However, the new website design looks more modern. It is worth pointing out here that the design overhaul and overall rebranding has come just in time for the festive season. While its competitors like Flipkart and Amazon have begun to kick off the season with discounts and offers, Snapdeal apparently aims to take a longer leap with a brand new image to attract shoppers.

There are 50-60 million online buyers in India currently and for e-commerce to become larger, the next 300-400 million people coming online would be very important Things like discounts, fast shipping, functional benefits are already there, but going ahead, e-commerce brands will have to stand for something of a higher order,” Snapdeal Co-founder and Chief Executive Officer Kunal Bahl said.

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  • Published Date: September 12, 2016 11:56 AM IST



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