After rivals Amazon and Flipkart, Snapdeal has now launched a premium service for its customers called Snapdeal Gold. Under the service, Snapdeal will offer its customers with free shipping, free upgrade to next-day-delivery and extended purchase protection. Snapdeal Gold which is to be free for its customers will be available when a user pays for their purchase through net banking, credit/debit card, EMI or wallet at the time of booking the order, Snapdeal said in a statement. Snapdeal co-founder Rohit Bansal said its team met over 10,000 customers across the country to identify the key services they wanted from e-commerce companies. Also Read - iPhone 11, iPhone XR up for grab with massive discount on Flipkart Big Saving Days sale
“Snapdeal Gold has been designed to fulfill those needs. The most important thing is there is no catch and no membership fee, we automatically upgrade your order to Snapdeal Gold,” he added. Most of the 5 million assortments of products available through SD+ which is Snapdeal’s fulfillment centers will be covered with Snapdeal Gold upgrades, it added. Amazon had launched Amazon Prime in India last month. Amazon charges Rs 499 for its Amazon prime service. Flipkart, on the other hand, launched Flipkart Assured. Under Flipkart Assured products are put through six levels of quality checks and are from highly-ranked sellers. Also Read - Redmi Note 10S with Rs 1,000 discount on Amazon sale: Check offer details, new price
Snapdeal, a distant number three after Amazon and Flipkart, is trying to working on enhancing customer experience and improving margins amid competition in the e-commerce space. The battle has intensified following slowdown in flow of funds from venture capitalists and government clamping down on heavy-duty discounts for grabbing a larger chunk of the market.