Online marketplace major Snapdeal has launched its SD Advisor Program, under which its two lakh sellers will get a personal advisor to assist them in business management on the platform. Also Read - Amazon, Flipkart and others to add labels to Chinese goods sold online in India
The program, part of Snapdeal’s $200 million investment for building the digital ecosystem for small and medium businesses (SMBs) in India, will provide free customized and multimodal training to sellers. “The program has been launched to build personalized partnerships with our existing and potential sellers, understand their business and offer customized advice depending on the various stages of their business life-cycle,” Snapdeal Senior Vice President (Market Development) Vishal Chadha told PTI. Also Read - Lockdown 2.0: Amazon, Flipkart, E-commerce services allowed to operate in non-hotspot areas
A single point of contact to provide market insights and offer options from various initiatives that Snapdeal runs for sellers will help SMBs tackle awareness-led, technological, financial and other business challenges, he added. He, however, did not disclose the number of advisors the company would have on board for the program. “Sellers who were a part of the six-month pilot program witnessed a 50 percent faster rate of growth in business volumes vis-a-vis sellers who were not a part of this pilot,” he said. Also Read - Oppo Reno 2Z now available on pre-order: Price in India, specifications and all you need to know
Chadha added that the trained SD Advisors will provide evolved sellers (Ace sellers) with support and personalized advice to enable them to establish and grow their e-commerce business on Snapdeal. The SD Advisor will also help strengthen the processes for seller on-boarding, training, guidance in range and assortment planning, provide promotion advice and prepare joint business plans. They would guide businesses by providing market-related advice and insights gathered through data analytics, equip with consumer-engagement ideas and financial assistance for scaling up operations on the platform.
SD Advisors will comprise of selected employees who have undergone specialized training to help them hone their skill-sets and business acumen enabling them to develop their portfolio of assigned businesses, Chadha said.