Snapdeal had tied-up with Hero Moto Corp for selling its two-wheelers on the ecommerce site. Now, just nine days after beginning the sale, Snapdeal has announced that almost 700 bikes were sold in 72 hours, with peak sales reaching one bike sold per minute. Also Read - Flipkart: E-Commerce booms in pandemic-struck India, including Tier 2, 3 citiesAlso Read - E-commerce sector in India to touch $200 billion by 2027: Morgan Stanley
Hero Moto Corp’s foray into online retail was a first in the automobile space. Talking about the tie-up, Tony Navin, Senior Vice President, Snapdeal said, We are happy to have Hero MotoCorp on board as our partner. Hero MotoCorp is a legendary brand that has provided mobility to millions of Indians with finely engineered two-wheelers for three decades now. The astounding success of the tie up is a testament to Snapdeal.com s pioneering efforts to bring the automobiles category on the e-commerce domain, which provides Automobile brands instant access to 30 million users across 5000+ cities and towns in India. Also Read - Flipkart acquisition may negatively impact Walmart income in the current fiscal year
The company announced that online buyers will benefit all warranty and after-sales service, just like its offline buyers. The models sold as part of the Hero launch offer on Snapdeal include the Splendor, Passion, Glamour, Ignitor, Hunk, Xtreme and the Pleasure scooter.
Many brands have experimented with the offline model recently. Mahindra also forayed a little into the ecommerce model, by allowing buyers to prebook a Scorpio on eBay India. Burger King, upon its India launch, also tapped early bird audience with its online offer on eBay India. During the launch of Coke Zero, the company was taking pre-orders on Amazon India.