E-commerce major Snapdeal has reduced the marketing fees for over 120 sub-categories, including for digital products, electronics, women’s fashion, FMCG products, as part of its policies to attract more sellers to its platform. The changes have been incorporated on the basis of the feedback received from sellers and will be effective from this week, a company statement said. Also Read - Facebook will now make money from WhatsApp's in-app purchasesAlso Read - Flipkart to acquire Rs 1,500 crore worth stake in Aditya Birla Group's Fashion retail
However, the marketing fee for nearly 30 sub-categories has been increased marginally, it added. While the reduction in fee ranges from 0.2-18 percent, the increase ranges from 0.5 to 5.5 percent, it said. Snapdeal has also simplified policies for its self-serve platform which helps sellers resolve their queries easily. This is expected to enable the sellers avoid penalties due to ignorance or complexity.
To reduce the hassle of return of sold goods, or exchange, Snapdeal said it will bear the cost for reverse pickup and payment collection, while packaging and shipping will be borne by sellers. “We believe reduction in marketing fees will foster growth for our sellers. We have worked closely with our sellers and based on their feedback.
We have made these policy changes to make them in-line with e-commerce industry best practices,” Vishal Chadha, Senior Vice President, Market Development, Snapdeal, said. The policy refresh is a part of Snapdeal’s initiatives to make the seller journey more transparent and friction-less.