Whenever one talks about 4K televisions, there are two problems – the price and the content and also in some cases the size. Well, with its new Bravia X-series 4K TVs, Sony is trying to tackle all these problems. The new 4K TVs have been launched in India for rather affordable prices of Rs 4,04,900 and Rs 3,04,900 and are offered in 65-inch and 55-inch variants which obviously helps in driving down prices. Earlier we had seen 4K TVs launched in the country that were in excess of Rs 15 lakh and were bigger than 80-inches. Also Read - Samsung Galaxy A42 5G full specifications and features revealed
Sony likes to call 4K Ultra HD and the basic point is that this resolution is four times that of full-HD. Sony has not only driven down the price and form factor but it is bringing some unique proprietary technology to the table which gives us a whiff of Kaz Hirai’s ‘One Sony’ philosophy. Also Read - Sony launches two smart TVs in India, price starts from Rs 37,990: Check features
For instance, both the TVs are powered by the latest version of Sony’s X-Reality Pro engine and this is coupled with Triluminos Display technology that we have seen before in Sony’s cameras. Actually, we are hearing that this technology might make its way to Sony’s smartphones in the near future. The big deal about this technology is the ability to produce a shade of emerald green that no other technology can. Additionally, it is also able to replicate hard to reproduce shades of ‘Red’ and the overall color palette is closer to reality. Overall, Triluminos enables a wider color gamut, which is its biggest advantage over competing LCD or LED based technologies. Also Read - Sony Bravia Smart TVs to now ship with ZEE5 app out-of-the-box
Sony has also managed to pack in the World’s First Magnetic Speaker inside the Bravia X. This technology enables, Sony to keep a slim profile for the TVs while delivering a massive sound that does not crumple on the low-end or high-end frequencies. This is achieved by the liquifying the magnet, so instead of a solid magnet, the Bravia X speakers have an advanced ferromagnetic fluid core that replaces the magnetic dampener in the woofer cones.
The Bravia X can also upscale DTH content to 4K resolutions. We are not entirely convinced about the quality, but still due to the lack of 4K content this is an important feature. Sony also claims that 4K mastered Blu-Rays will be hitting the market by Diwali time and that will propel the adoption of 4K TVs. It says that its studio has been shooting movies in 4K for 20 years and hence it has the capability to deliver and remaster old content to 4K.
It even comes with a one-touch NFC controller that plays well with other Sony Xperia smartphones and the Xperia Tablet Z. Users can use the TV as display for their phone or tablet and seamlessly switch between TV and mobile content on the TV.
Other frills include 4 HDMI ports and 4 USB ports, an ethernet port and the USB ports also play well with USB dongles.