Sony has announced that it is rebranding the PlayStation Network under the Sony Entertainment Network brand effective immediately from February 7 onwards. This move is right in tow with incoming CEO Kaz Hirai s strategy of integrating all of Sony s key assets and create end-to-end integrated solutions. One the key motifs behind the rebranding of the PSN is the integration of Sony s Music Unlimited service. Also Read - E3 2021: What is it, entire schedule, how to watch livestream for free, what to expect
Weirdly the PlayStation Portable will continue to use the PlayStation Network branding, but the new PlayStation Vita will use the new SEN branding. This move also enables Sony to move away from the stigma it gathered due to the various hackings the network faced due to hacker group Anonymous.