Sony is making some dramatic changes to its smartphone lineup. After losing a big portion of the market share, Sony has now decided that it will no longer make the $500 (Rs 32,000 approximately) devices. Also Read - Samsung and LG confirm presence at in-person CES 2022Also Read - E3 2021: What is it, entire schedule, how to watch livestream for free, what to expect
On Sony IR (Investor relations) Day yesterday, the company confirmed that it will no longer be making smartphones in the $500 price range or what it calls its Premium Standard category of smartphones. From now on, Sony will discontinue its Xperia X and Xperia X Compact lines of devices, and only focus on the mid-range XA lineup and the flagship Xperia XZ models (which fall somewhere in the $700 segment) to recover from lost market share. Discussing the Mobile Communication Segment for FY2017, Sony announced that it aims to adjust its product portfolio to recover the lost market share in FY2016. This year, it will differentiate its own products with technologies that only Sony can deliver. Also Read - God of War Ragnarok delayed until 2022: Here's why
Sony has decided to shift its focus to its flagship devices, and says it will launch at least two new devices that fit into that category before the end of the year under the Xperia name. Given the trend of smartphones and Sony s design prowess, those devices should be interesting. But as usual with Sony smartphones, the software will remain the big question.
Sony was off to a rocky start ever since it shed itself of the Xperia Z series to give birth to a new category of devices that would be known as ‘Premium Standard’. The Xperia X didn t do very well given its price point, choice of processor and lack of features from the Xperia Z lineup.
The current premium device by Sony is the recently launched Xperia XZs. Priced closed to Rs 50,000, the smartphone features a 5.2-inch full HD display. It is powered by Qualcomm s Snapdragon 820 chipset paired with 4GB of RAM and 64GB of internal storage, which is further expandable up to 256GB via microSD card. The camera on the smartphone, which is also its USP, includes a 19-megapixel Motion Eye camera at the rear, and a 13-megapixel front camera. The device is fuelled by a 2,900mAh battery with support for Quick Charge 3.0. ALSO READ: Sony Xperia XZs Review: Can this premium camera phone win back customers for Sony?
Besides that, Sony also has a bunch of smartphone launches planned for this year s IFA expo in September. The company will unveil three new devices if recent rumors and leaks are anything to go by. Launch of three devices dubbed as the Sony Xperia XZ1, Xperia XZ1 Compact, and Xperia X1 is speculated. ALSO READ: Sony Xperia XZ1, XZ1 Compact, X1 specifications leaked; expected to be unveiled at IFA 2017