Electronics major Sony India has said it is still serious about setting up its own manufacturing in India but nothing concrete has materialized so far. “Don’t deny any possibility. Still in discussion for opportunities in the future to expand manufacturing, but nothing concrete,” said Kenichiro Hibi, managing director, Sony India. “We are talking more seriously about what we can do in India,” he said. The company, he said, has already started assembling TVs and media products in India with a local partner. Manufacturing of some products resumed in the country after almost a decade. Also Read - Sony PlayStation 5 games launching in Aug, Sept that we are excited to playAlso Read - Sony sold over 10 million PlayStation 5 units; now among the fastest selling game consoles
Sony has its own manufacturing facility in China, Malaysia and Japan, Hibi said. It has a software development centre in India with 1,500 employees. The electronics major is aiming for a 30 percent sales growth during the festive months of August-November in the country this year with Rs 420 crore push in promotion and campaign for the period. ALSO READ: Sony India sets Rs 420 crore budget for marketing during festive season Also Read - Sony PS5 to be restocked on July 26 in India
“We are targeting 30 percent growth during the four months between August and November in India against 20% last year,” Hibi said. In West Bengal, Sony is targeting a 40 percent growth in flat panel and overall growth of 30 per cent, Sony India sales head Satish Padmanabhan said. Flat panels contribute in excess of 50 percent of its India sales followed by audio and the segment is growing rapidly. However, Sony India officials refused to divulge the sales figures.
Sony, which failed to make much headway with mobile phones, has decided to pull out from the mass segment altogether and concentrate only in the premium segment with handsets priced above Rs 20,000. “Henceforth, we will remain in the premium segment and all products we launch will be in excess of Rs 20,000,” Hibi said.