The year just-ended was terrible for smartphone maker Sony amid dwindling sales and the company is now contemplating to restructure and introduce a fresh strategy for its mobile division. Also Read - PlayStation 5 October restock in India: Where and where to pre-order PS5, price, shipping details
“We’ve been undergoing a lot of change. Every component of our business has been touched,” Don Mesa, Vice President of Marketing, Sony Mobile, was quoted as saying by the Digital Trends late on Thursday. Also Read - Best TWS earbuds under Rs 2,000 in September: Realme Buds Q2, boAt Airdopes 281 Pro, and more
The reshuffle heralds a fresh strategy for Sony Mobile. Kimio Maki is the new head of development and comes in from Sony’s very successful camera division, the report added. Also Read - YouTube, Gmail, Google Maps stops working on these phones from today: Check if your phone is in the list
Maki was part of the brains behind making the Tokyo-headquartered company as a top camera maker.
“We are going to be announcing products at MWC. What we present there will be a first step showing the direction we are going,” Mesa added in the report.
Even as Sony Mobile is set to reshuffle in the right direction, the company has maintained users should not expect drastic changes.
Apart from introducing new devices at the Mobile World Congress 2019 (MWC), the company is also likely to update the line-up again at IFA, six months later.