Sony has toppled Apple to become the second largest smartphone brand in India in terms of value share, IDC’s latest report suggests. Sony’s focus on the mid-range segment, particularly in the Rs 10,000 to Rs 20,000 price range that the company has emerged as the second most selling smartphone brand in India with 9.1 percent value share in the Indian smartphone market in the October-December quarter of 2013, ET reports. Samsung still rules the roost with 43 percent value share in the smartphone market, while stood at third position with 7 percent value share.
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“Some of the top selling models for Sony are Xperia M Dual and Xperia C priced in this bracket, which is one of the fastest growing segments in the Indian smartphone market,” IDC India senior market analyst Manasi Yadav told the publication. Also Read - PS5 India restock: Sony PlayStation 5 restock date, price, how to pre-order and more
On the other hand, the dip in the Apple’s value share in Q4, 2014 clears that its iPhone 5S and iPhone 5C which were launched around this period could not boost the company’s value share in India.
Nokia’s entry into the Android market with the Nokia X smartphone series, and Apple reintroducing the iPhone 4 which falls under Rs 20,000 might affect the company’s value share in the first quarter of 2014. In addition to that, Micromax’s new range of Canvas phones too are expected to have affected the market for Sony in the January-March quarter of 2014.