comscore Sony Xperia XZ launched in India for Rs 49,990, but does anyone still care?
News

Sony Xperia XZ launched in India for Rs 49,990, but does anyone still care?

Sony's Xperia XZ has launched in India for Rs 49,990. But will you buy it over the likes of Samsung Galaxy S7 among others?

sony-xperia-xz-india-launch

Sony was among the last companies to launch its flagship smartphone this year. At IFA earlier this month, Sony took the stage to reveal that its Xperia Z lineup had reached the end of the line, and will be replaced with the Xperia X lineup. Consequently, the company unveiled the Xperia XZ at the expo, which has been launched today in India. Sony’s Xperia XZ is priced at Rs 49,990, which makes it more expensive than the likes of the Samsung Galaxy S7, Galaxy S7 edge, LG G5 and even the HTC 10. Also Read - Sony PS5 to be restocked on July 26 in India

The Xperia XZ is just another example of how Sony continues to grossly misunderstand the current market trends. Gone are the days when a handful of companies came up with flagship smartphones with the best technologies and charged a premium for them. The word flagship has been completely redefined recently, and it no longer gives companies the liberty to price their devices at whim. The likes of Xiaomi and OnePlus have changed the game by offering everything (if not more) that premium smartphones come with, and are yet priced at nearly 50 percent less. It is little wonder that the likes of HTC 10 that received rave reviews hasn’t really set the market on fire. On the other end of the scale, the OnePlus 3, priced below Rs 30,000, is widely regarded as one of the best Android smartphones launched this year. Also Read - PlayStation 5 going on a diet? Retailer leaks lightweight PS5 in works

This brings us back to the Sony’s new Xperia XZ. Though it is priced at Rs 49,990, it offers specs like full HD (1080p) display, Snapdragon 820 chipset and 3GB of RAM. The OnePlus 3 also offers a 1080p display, Snapdragon 820 chipset and double the amount of RAM (6GB). The OnePlus 3 also offers 3,000mAh battery with fast charging, USB Type-C port, which are on par with Sony’s smartphone. Also Read - Xbox Series X/S could get PlayStation 5 inspired controller upgrade in future

If photography defines your choice, despite what Sony claims, you cannot miss out on the Samsung Galaxy S7, which offers the best set of cameras found on today’s smartphones. Yet, Samsung’s smartphone is priced at Rs 43,400. Like the Xperia XZ, Samsung‘s smartphone too is water and dust resistant.

With a market share of a measly 1.5 percent in India, Sony has to do a lot more to entice buyers and make them choose its smartphones over other established brands. With having exited the low and mid-range segments, the high-end segment is the only livelihood for Sony. But with such a heavy price tag, Sony seems to have missed a trick.

Sony Xperia XZ specifications

The Sony Xperia XZ flaunts a 5.2-inch full HD (1920×1080 pixels) Triluminos display with 424ppi, Gorilla Glass 4 protection, and a design feature called Loop that results in an almost bezel-free front panel. Under the hood is Qualcomm’s Snapdragon 820 quad-core chipset paired with 3GB of RAM. There is 64GB onboard storage that can be further expanded up to 256GB using a microSD card.

Photography is one of the USPs of the Xperia XZ with a 23-megapixel primary camera with predictive hybrid auto-focus, 24mm wide-angle G Lens, 5-axis stabilization and 4K video recording capabilities. Up front for selfie lovers there is a 13-megapixel camera with f/2.0 aperture, and wide-angle lens. The smartphone is also equipped with a 2,900mAh battery with a dedicated Stamina mode and quick charge support. On the side, the power button has a fingerprint scanner embedded.

Connectivity options include dual-SIM card slots, 4G with VoLTE support, Wi-Fi, Bluetooth 4.2, NFC and USB Type-C port. The Xperia XZ is also IP65/68 certified that makes the smartphone resistant to water and dust. On the software front, the smartphone runs on Android Marshmallow out-of-the-box.

For Xperia XZ buyers, Sony has a few launch offers. These include three months of Sony LIV subscription worth Rs 349 for free, Modern Combat 5 credits worth Rs 780, and a pre-booking offer where those buying the flagship smartphone from Sony’s retail stores or Amazon India between October 1 and October 10 will get the SmartBand Talk – SWR30 for free.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: September 29, 2016 4:15 PM IST
  • Updated Date: September 29, 2016 5:21 PM IST


You Might be Interested

Samsung Galaxy S7

43400

Buy Now
Android 6.0 Marshmallow with TouchWiz UI
Exynos 8890 64-bit octa-core processors
12 MP with f/1.7 lens aperture,Dual Pixel
OnePlus 3

27999

Buy Now
Android Marshmallow 6.1 (OxygenOS)
Qualcomm Snapdragon 820 quad-core processor
16 MP with f/2.0, PDAF, OIS, EIS
HTC 10

37990

Buy Now
Android 6.0 Marshmallow with HTC Sense UI
Qualcomm’s Snapdragon 820 ,Quad Core, 64bit, up to 2.2GHz
12MP (HTC UltraPixel 2 with 1.55m pixel)
Sony Xperia XZ

41990

Buy Now
Android 6.0 Marshmallow
Qualcomm Snapdragon 820, 64-bit Quad Core Processor
23 MP with Autofocus, Triple image sensing technology

new arrivals in india

Xiaomi Redmi Note 10T 5G
Xiaomi Redmi Note 10T 5G

13,999

Samsung Galaxy F22
Samsung Galaxy F22

12,499

Xiaomi Mi 11 Lite
Xiaomi Mi 11 Lite

21,999

Infinix Note 10 Pro
Infinix Note 10 Pro

16,999

Infinix Note 10
Infinix Note 10

10,999

Vivo Y73
Vivo Y73

20,990

OnePlus Nord CE 5G
OnePlus Nord CE 5G

22,999

iQOO Z3
iQOO Z3

19,990

Realme C25s
Realme C25s

9,999

Poco M3 Pro 5G
Poco M3 Pro 5G

13,999

Realme X7 Max 5G
Realme X7 Max 5G

26,999

Oppo F19
Oppo F19

18,990

Motorola Moto G40 Fusion
Motorola Moto G40 Fusion

13,999

POCO M2 Reloaded
POCO M2 Reloaded

9,499

OPPO A74 5G
OPPO A74 5G

17,990

Oppo A53s 5G
Oppo A53s 5G

14,990

Vivo V21 5G
Vivo V21 5G

29,990

Realme C25
Realme C25

9,499

Realme C21
Realme C21

7,999

Realme C20
Realme C20

6,799

Motorola Moto G60
Motorola Moto G60

17,999

iQOO 7
iQOO 7

31,990

Samsung Galaxy M42 5G
Samsung Galaxy M42 5G

21,999

Xiaomi Mi 11 Ultra
Xiaomi Mi 11 Ultra

69,999

Xiaomi Mi 11X Pro 5G
Xiaomi Mi 11X Pro 5G

39,999

Xiaomi Mi 11X
Xiaomi Mi 11X

29,999

Realme 8 5G
Realme 8 5G

13,999

Samsung Galaxy F02s
Samsung Galaxy F02s

8,999

Samsung Galaxy F12
Samsung Galaxy F12

10,999

POCO X3 Pro
POCO X3 Pro

18,999

Realme 8 Pro
Realme 8 Pro

17,999

Realme 8
Realme 8

14,999

Vivo X60 Pro Plus
Vivo X60 Pro Plus

69,990

Vivo X60 Pro
Vivo X60 Pro

49,990

Vivo X60
Vivo X60

37,990

OnePlus 9 Pro 5G
OnePlus 9 Pro 5G

64,999

OnePlus 9R 5G
OnePlus 9R 5G

39,999

OnePlus 9 5G
OnePlus 9 5G

49,999

Samsung Galaxy A72
Samsung Galaxy A72

34,999

Samsung Galaxy A52
Samsung Galaxy A52

26,499

Micromax In 1
Micromax In 1

10,499

Asus ROG Phone 5
Asus ROG Phone 5

49,999

Samsung Galaxy M12
Samsung Galaxy M12

10,999

Motorola Moto G30
Motorola Moto G30

10,999

Motorola Moto G10 Power
Motorola Moto G10 Power

9,999

Oppo F19 Pro Plus 5G
Oppo F19 Pro Plus 5G

25,990

Oppo F19 Pro
Oppo F19 Pro

21,490

Xiaomi Redmi Note 10 Pro Max
Xiaomi Redmi Note 10 Pro Max

18,999

Xiaomi Redmi Note 10 Pro
Xiaomi Redmi Note 10 Pro

15,999

Xiaomi Redmi Note 10
Xiaomi Redmi Note 10

11,999

Realme Narzo 30A
Realme Narzo 30A

8,999

Realme Narzo 30 Pro
Realme Narzo 30 Pro

16,999

Infinix Smart 5
Infinix Smart 5

7,199

Samsung Galaxy F62
Samsung Galaxy F62

23,999

Samsung Galaxy A12
Samsung Galaxy A12

12,999

Nokia 5.4
Nokia 5.4

13,999

Nokia 3.4
Nokia 3.4

11,999

Realme X7 Pro 5G
Realme X7 Pro 5G

29,999

Realme X7
Realme X7

19,999

Vivo Y31
Vivo Y31

16,490

Oppo Reno5 Pro 5G
Oppo Reno5 Pro 5G

35,990

Samsung Galaxy S21 Ultra 5G
Samsung Galaxy S21 Ultra 5G

1,05,999

Samsung Galaxy S21 Plus 5G
Samsung Galaxy S21 Plus 5G

81,999

Samsung Galaxy S21 5G
Samsung Galaxy S21 5G

69,999

Vivo Y12s
Vivo Y12s

9,990

Vivo Y51A
Vivo Y51A

17,990

Samsung Galaxy M02s
Samsung Galaxy M02s

8,999

Xiaomi Mi 10i
Xiaomi Mi 10i

21,999

Oppo A15s
Oppo A15s

11,490

Tecno Spark 6 Go
Tecno Spark 6 Go

8,499

Vivo V20 2021
Vivo V20 2021

24,990

Vivo Y20A
Vivo Y20A

11,490

Xiaomi Redmi 9 Power
Xiaomi Redmi 9 Power

11,999

Motorola Moto G9 Power
Motorola Moto G9 Power

11,999

Motorola Moto G 5G
Motorola Moto G 5G

20,999

Vivo V20 Pro
Vivo V20 Pro

29,990

Xiaomi Mi 10T
Xiaomi Mi 10T

35,999

Xiaomi Redmi 9i
Xiaomi Redmi 9i

8,299

Xiaomi Mi 10T Pro
Xiaomi Mi 10T Pro

39,999

Infinix Hot 10
Infinix Hot 10

9,999

Vivo V20 SE
Vivo V20 SE

20,990

Vivo V20
Vivo V20

24,990

Micromax In 1b
Micromax In 1b

6,999

Micromax In Note 1
Micromax In Note 1

10,999

OnePlus 8T
OnePlus 8T

42,999

Samsung Galaxy F41
Samsung Galaxy F41

15,499

Apple iPhone 12 Pro Max
Apple iPhone 12 Pro Max

1,29,900

Apple iPhone 12 Pro
Apple iPhone 12 Pro

1,19,900

Apple iPhone 12 Mini
Apple iPhone 12 Mini

69,900

Apple iPhone 12
Apple iPhone 12

79,900

Poco X3
Poco X3

16,999

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

13,999

Oppo F17
Oppo F17

16,990

Samsung Galaxy M51
Samsung Galaxy M51

22,999

Best Sellers