comscore Sony's core strengths with displays could very well revive its sluggish phone business | BGR India

Sony's core strengths with displays could very well revive its sluggish phone business

The Japanese electronics giant may today not quite be the force it once was in the smartphone world, but it remains at the cutting edge of display technology. The Sony Xperia XZ Premium shows that it could well use this to its advantage.

sony xperia xz premium lead

Sony has been on a slow, painful decline in the last few years, going from one of the most respected smartphone makers of the early part of this decade to losing relevance in the face of growing competition. If 2016’s Sony Xperia X was anything to go by, the company had taken a direction that I believed was completely wrong, and there was no realistic reason to buy a Sony smartphone over a similarly priced offering from Samsung.

However, 2017 has seen Sony take a slightly different direction with its phones. While pricing remains decidedly premium and directly competing with Samsung, Apple, HTC and Google, Sony has added some significant differentiators this time. There’s more on offer, and certainly enough to justify the price. Despite that incredibly high Rs 59,990 price tag on the new Sony Xperia XZ Premium, rest assured you’re getting the phone you deserve for your money.

Let me explain why. For one, the Sony Xperia XZ Premium is the first smartphone in India to be powered by the Qualcomm Snapdragon 835 SoC. Sony’s achievement shows a renewed sense of vigor and desire to succeed in India, and this could well be the biggest reason to opt for a Sony Xperia XZ Premium over competing devices, such as the Samsung Galaxy S8 which is powered by Samsung’s own Exynos SoC, or the now many months old Google Pixel and Apple iPhone devices.

Another key factor that makes the Sony Xperia XZ Premium so desirable is a department where the company has succeeded for years. As one of the top manufacturers of TVs and display panels in the world, Sony’s expertise in screens is well known. And that expertise is what gives the Sony Xperia XZ Premium a significant edge over competing devices.

With a 2160×3840-pixel 5.5-inch screen, Sony’s flagship is the only device with a 4K screen. Sure, the Xperia Z5 Premium too had a 4K screen, but that was a device that fell short in many other ways. Some might suggest that a 4K screen on a smartphone is overkill and absolutely unnecessary, and you could well argue that a pixel density ratio of over 800 pixels-per-inch is far beyond the sensibilities of the human eye. Perhaps it’s all in the mind, but you just know it when you’re looking at a high resolution screen like this, and picture is as sharp as it could possibly be. ALSO READ: Sony Xperia XZ Premium First Impressions

Another key factor here is support for HDR video. The screen has the capability to isplay a wider color gamut than typical smartphone screens, and when combined with the right content, will show better colors and improved visuals. To a videophile, the Sony Xperia XZ Premium is everything you could possibly want, capable of displaying 4K and HDR content natively. While Samsung and LG also support HDR on their 2017 flagship phones, Sony’s addition of 4K and the overall quality of the package do give it an edge over the competition.

While Sony’s brand value as a smartphone manufacturer will need some reparation after the last few bad years, it’s good to see this brand making a serious effort to return to relevance. We will be reviewing the Sony Xperia XZ Premium properly, and give you our final verdict on just how the device fares, so stay tuned.

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  • Published Date: June 2, 2017 1:13 PM IST

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