Selfies are not going anywhere. If replacing video journalists is not enough, soon you will need to take a selfie every time you use your MasterCard.
The company is experimenting with a new form of authentication system, wherein the user will have to click a selfie to approve a purchase, CNN reports. “The new generation, which is into selfies … I think they’ll find it cool. They’ll embrace it,” MasterCard s Ajay Bhalla says.
MasterCard has partnered a whole host of companies to pull this off. It includes the likes of Apple, BlackBerry, Google, Microsoft, and Samsung. It is currently working out some of the last minute details with banks. The company will kick off the experiment with 500 users, and will widely launch next year depending upon the results.
Here s how the system will work.
Users will first need to download the MasterCard mobile app. When you pay for something, the app will ask you to provide either your fingerprint or your facial recognition for approval.
The company says that you will need to blink before it clicks a photo, which will prevent hackers from fooling the system with your photo. Once clicked, the app maps out your face and converts into data that is sent to MasterCard. The company assures that it won t be able to reconstruct anyone s face since it does not store one s photo.
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