With the market already running on a high note with players like Saavn, Gaana, Wynk, Apple Music and Amazon Music out there, Spotify is planning to enter the space of online music streaming in India, soon.
As reportedly confirmed by CEO Daniel Ek at a recent investors day presentation, Spotify is ready to make its India debut shortly. According to a report by Android Authority, Ek said, “We are working on launching in some of the biggest markets in the world, including India, Russia, and Africa which has a very rich musical culture.”
Just earlier this week, Spotify made its debut in four new markets, which include Israel, Romania, South Africa and Vietnam.
Last week, we also learned that Spotify reportedly opened its office in Mumbai, India, which was a more than a subtle hint it might soon start offering localized content.
While it’s a good thing Spotify will get a ready audience for its services in India, the platform will also have to face some intense competition. If we compare the subscription pricing with some of its competitors, Google Play Music is available for just Rs 99 a month, whereas Apple Music costs Rs 120 a month, for students, however, a month plan costs Rs 60.
Recently, Amazon Music also made its debut in India, with the streaming service bundled into the Prime subscription, which is just Rs 999 a year and includes access to Prime Video as well.
And if we compare this to Spotify’s own pricing in US, the monthly cost of the subscription is $9.99, which translates to about Rs 650. There’s also a students’ plan, which costs $4.99, that’s about Rs 320. Although, Spotify has a part of its selection, which is available for free. For access to its full library users need a premium account.