Along with launching the Lenovo A7000 yesterday, the company said almost three-fourth of its smartphone sales is coming from smartphones priced below Rs 10,000. The company offers smartphones priced in the range of Rs 4,000 to Rs 30,000. Also Read - Best laptops under Rs 40,000 in July 2021: Mi Notebook 14, Asus VivoBook 14, and moreAlso Read - Lenovo Legion 5 Pro launches with Ryzen 5000 CPU, brings Legion Ultimate Support service
“The industry itself sees about 75 percent of the sales coming from smartphones priced under Rs 10,000 and we have more or less a similar split,” Lenovo India Director Smartphones Sudhin Mathur told PTI. Also Read - Best gaming laptops under Rs 1,00,000 in India: MSI GP65 Leopard, Dell G5 and more
The company started as a premium player but now have handsets across entry, mid and premium segments, he added. In October-December 2014 quarter, Korean giant Samsung maintained its leadership in India with 22 percent market share, followed by homegrown vendors, Micromax (18 percent), Intex (8 percent) and Lava (7 percent) and Chinese smartphone maker Xiaomi with 4 percent share, according to research firm IDC.
As mentioned above, Lenovo launched A7000 smartphone in India, featuring Dolby Atmos audio technology, priced at Rs 8,999. The 4G-enabled handset will be available on Flipkart. Mathur said about company sold about 300,000 units of A6000 in the last two months.
The A7000 sports 1.5GHz octa-core processor, 2GB RAM, 5.5-inch display, Android Lollipop operating system, 8-megapixel rear and 5-megapixel front camera and 2,900mAh battery.