Sundar Pichai is visiting India this month where he is set to meet PM Narendra Modi and President Pranab Mukherjee. But the Google CEO has another agenda for this visit, and it reportedly includes launching a revamped Android One initiative. Also Read - Google Workspace now available for everyone, including free Google account ownersAlso Read - UEFA Euro 2020: Colourful Google Doodle kicks off European Football Championship
A recent PTI report says that Google has sent out media invites for an event on December 16, which is when it is likely to announce plans for Android One version 2.0. The media invite for the December 16 event reads At Google, we believe that technology can change people s lives for the better. Indians are coming online at an astonishing rate with affordable smartphones. These new users have a completely fresh view on what the Internet has to offer. Please block your date for an event with Google as we outline our vision for these users . Also Read - Android 12 beta 2 rolling out: New privacy features, tweaked design and more
Despite not living up to expectations, Google seems to be far from giving up on the Android One initiative. In fact, a recent WSJ report suggested that the company was taking another shot at it with a new plan in place.
From what we have heard so far, Google is planning on launching an ultra-affordable Android One smartphone in partnership with Lava. Running the stock Android OS, the new smartphone will be priced in the sub-Rs 4,000 segment, and will be targeted at first time smartphone users.
Google is also making a few changes to the Android One program, and this time around its hardware partners will have more freedom. These companies will be able to choose hardware components, features that go into the phones, as well as how much they cost.
This would solve the issues faced in the first iteration of Android One program, wherein the smartphones were not on par with the competition and weren t competitively priced either. One such example is the Lava Pixel V1 launched in July. The smartphone was priced at Rs 11,350, but was criticized for the lack of 4G support and features that were available in other smartphones in the same price range.