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Swatch denies Apple iWatch rumors

Earlier today, VentureBeat exclusively reported that Apple was working with various watchmakers including Swatch to develop the iWatch. Now, the Swiss watchmaker has refuted those claims. “Swatch

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Earlier today, VentureBeat exclusively reported that Apple was working with various watchmakers including Swatch to develop the iWatch. Now, the Swiss watchmaker has refuted those claims.

“Swatch is not working with Apple on smartwatches,” the company told Bloomberg via an email. The earlier report claimed that both the companies were working on a family of smartwatches to suit all tastes “from geek to chic.” The report came somewhat of a surprise, considering Swatch was looking at stopping Apple from using the “iWatch” nomenclature.

Related: Apple granted ‘iTime’ patent for upcoming iWatch

As we have reported before, Apple is expected to launch the iWatch in multiple sizes loaded with sensors, and protect the display with Sapphire glass. As far as pricing is concerned, the top-of-the-line iWatch likely to cost above $1,000.

  • Published Date: July 24, 2014 4:45 PM IST