comscore Swatch takes a dig at Apple, trademarks the iconic catchphrase “one more thing”
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Swatch takes a dig at Apple, trademarks the iconic catchphrase “one more thing”

Some legal issues between Swatch and Apple have already been boiling for the past few years. It’s got to do with Swatch’s trademark, which prevented Apple from using the name “iWatch” for its

swatch-shop

Swatch, the iconic Swiss watch company seems to be taking its rivalry with Apple very seriously. The company recently acquired a trademark on the famous phrase “one more thing”, which was often used by Apple’s co-founder and former CEO Steve Jobs during his keynote speeches. Also Read - Apple Watch Series 8 to feature new design with flat display, may launch alongside iPhone 14

Steve Jobs always used this phrase before introducing any major surprise. But, ever since Steve Jobs passed away, Apple only used the phrase once, when it launched the Apple Watch. Also Read - Top 5 Accessibility features coming to Apple devices this year

Discovered by Wirtschaft and noted by Patently Apple, it appears that the Swiss watchmaker had filed for the trademark back in November 2014 and published in Switzerland this May. As of today, the trademark is registered across 44 countries. Also Read - Apple hasn't launched its AR/VR headset yet: Here's why

The trademark will allow Swatch to use the phrase “one more thing” in all its advertisements and products. The Swiss watch company has also filed for one more trademark “Tick Different”, which is in line with Apple’s “Think Different” campaign that was used between 1997 to 2002.

Some legal issues between Swatch and Apple have already been boiling for the past few years. It’s got to do with Swatch’s trademark, which prevented Apple from using the name “iWatch” for its wearable, the Apple Watch. Swiss watch makers have been threatened by the Apple Watch, which could affect sales of their high-end watches.

As of now, it’s difficult to guess what Swatch will use the trademark for, but it might just keep it to ensure Apple doesn’t use the phrase in its keynote or marketing. There is also a possibility that Swatch may want to troll Apple by including the phrase in its future ad campaigns.

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  • Published Date: August 22, 2015 4:48 PM IST
  • Updated Date: August 22, 2015 4:52 PM IST



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