comscore Swatch to launch Apple Watch competitor in next 2-3 months: Bloomberg

Swatch to launch Apple Watch competitor in next 2-3 months: Bloomberg


Swiss watchmaker has reiterated that it is working on a smartwatch, which it plans on launching in the next two-three months, Bloomberg reports. The timeline will put the forthcoming smartwatch squarely against the Apple Watch. Also Read - Indian smartwatch market registers massive growth of 173 percent: Check top 10 brands

Also Read - Apple Watch Series 8 might feature body temperature measurement: Kuo

Swatch s CEO Nick Hayek told the publication that the wearable will connect to the Internet without having to the charged. What s more interesting however is that the smartwatch will be compatible with Android and Windows platforms. This in line with what Hayek had said last year, also revealing that the smartwatch will have fitness tracking functions. Also Read - Redmi Watch 2 Lite review: The default smartwatch of the budget segment

Hayek further says that the wearable will launch in the next two-three months. This will pit the wearable against the much-awaited Apple Watch, which too is expected to be launched around the same time.

Last year, we saw an increasing number of technology companies launching smartwatches and other wearable devices. IDC expects the worldwide wearables market to grow to around 112 million units by 2018. This rising trend pressurizes traditional watchmakers like Swatch reinvent its products and keep up with the changing times.

Traditional watch makers are upgrading early to avoid the ill-fate that might come their way if they do not reinvent. Swatch, however, is not the first traditional watch maker to think of the need to upgrade. Watchmaker Timex last year announced its arrival in the smartwatch segment by announcing the Ironman One GPS targeting runners and other fitness buffs. Montblanc, on the other hand, launched an e-Strap band that turns a traditional luxury watch into a smartwatch.

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  • Published Date: February 5, 2015 6:54 PM IST

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