While they say imitation is the sincerest form of flattery, a Swiss watchmaker has taken this saying to an all-new level. It has not only made Apple Watch clone, but also encourages people to get a life by upgrading to a mechanical watch.’ Also Read - Apple Watch Series 7 price in India revealed: Know when you can buy it in IndiaAlso Read - Apple fixes Apple Watch unlock bug with a new update: Download now
Swiss watchmaker H. Moser & Cie has created an Apple Watch clone, called the Swiss Alp Watch. At first glance, the watch looks identical to the Apple Watch with its rectangular chassis and the narrow band. It however only shows the time, and comes with a transparent back panel that gives a good look at all the mechanics inside. Watch blog Hondinkee got its hands on the watch and says that it is the same size as the 38mm Apple Watch variant. Also Read - iOS 15.1 beta 2: Apple fixes unlock with Apple Watch bug on iPhone 13
The similarities don t end there either, and the Swiss company has made an Apple-like promotional video complete with Jony Ive-style voice over. It takes potshots at the Apple Watch with phrases like there’s only one application: time , and how it will change your life .
The Swiss Alp Watch is an exclusive product with H. Moser & Cie planning on only manufacturing 50 units. The exclusivity though will come at a cost, as each costs $24,900 that roughly translates to Rs 16.6 lakh.
It may seem like a cheap shot by traditional watchmakers that have yet to come up with a fitting answer to smartwatches like the Apple Watch. Despite some companies like Swatch and Tag Heuer have dipped their feet into the smartwatch space, the popular belief remains that mechanical watches are here to stay.
H. Moser & Cie shares the same beliefs and it reflects in the video when the company uses phrases like no upgrade needed , and revolutionary power source . The company is hinting at the shelf-life of the mechanical watches that can be handed down from generation-to-generation, and also boast a battery life that won t have you looking for a charger at the end of each day. These are some of the issues faced by Apple Watch, and most smartwatches these days. If these weren t enough, the Swiss company also says that with no notifications and alerts to disturb, you can do other things in life like spending time with loved ones, enjoy a drink with friends, etc.
We wonder if the Apple executives see the funny side of this, or if they have tasked their lawyers to start sharpening their tools to take this operation down.