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Taiwanese manufacturer Asus eyes bigger share of India's consumer and gaming PC market

The company plans to double its network of branded stores to 200 by March next year.

  • Published: August 14, 2018 9:04 AM IST
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Taiwanese tech major Asus today said it aims to expand its share in the gaming and consumer PC market in India as the firm will ramp up product portfolio and retail presence over the coming months.

The company, which holds 7 per cent share in the consumer PC segment and 22 per cent of the gaming PC market in India, expects to grow its share to 10 per cent and 30 per cent, respectively.

“India is among the few markets globally where PC market is still growing. It is projected to reach about 10 million units in 2018. By 2020, India is expected to be among the top five PC markets as per estimates,” Asus India Business Development Manager (PC and Gaming) Arnold Su told PTI.

He added that the Indian market offers huge opportunities across price points, be it mainstream or premium.

“We have 7 per cent share in the consumer PC segment, we want to grow this to 10 per cent by December this year. In gaming, we have 22 per cent share and we want to expand that to 30 per cent,” Su said.

The company is doubling its network of branded stores to 200 by March next year, he added.

According to research firm IDC, the consumer PC market recorded an overall shipment of 1.08 million units in January-March 2018 quarter. While shipments declined 10.9 per cent sequentially, it was up 3.2 per cent on a year-on-year basis.

The company today launched a slew of devices — ZenBook Pro 15, ZenBook S and ZenBook 13, priced between Rs 66,990 and about Rs 2.09 lakh.

“The series has been successful in seamlessly blending futuristic innovations with a slim and light-weight design. The Zenbook series offers a good combination of functionality, performance and price range,” he said.

This is published unedited from the PTI feed.

  • Published Date: August 14, 2018 9:04 AM IST