Tata Communications has teamed up with Sweden’s Net Insight to help media houses distribute video feed from any location globally to any device on real-time for the first time, in complete sync across all devices. To manage and deliver live over-the-top (OTT) content without any delay, Tata Communications said it has joined forces with Net Insight, a specialist in the transport of live, interactive and on-demand content. Also Read - Budget 2018: Here is what the tech sector and startups are expecting from Government of India
Traditional OTT content delivery results in a delay from several seconds to minutes between the live TV broadcast and the online feed, for example of a football match viewed on a tablet or smartphone which has a negative impact on the viewing experience. This delay prevents real-time social media interaction and engagement between viewers watching the same content on different devices. Also Read - Tech spending in India to grow by 12% in 2018
The powerful combination of Tata Communications’ Media Ecosystem, including its Video Connect service, and Insight’s industry-first OTT solution, enables media organisations to manage and distribute a video feed from any location globally to any device without any delay. Also Read - Alibaba to offer cloud services to Indian enterprises with Mumbai data center
“The OTT market is growing rapidly, driven by people’s hunger to watch their favourite shows, anytime, anywhere, on any device, but to-date, the time lag with OTT content delivery has prevented its widespread use with live events,” said Brian Morris, Vice President and General Manager, Global Media and Entertainment services, Tata Communications.
“With Net Insight’s live OTT solution, the game has changed for live content consumption. The combination of our technology and Tata Communications’ Media Ecosystem is ground-breaking, as it provides a ready-made live OTT infrastructure for media organisations to capitalize on what might be the biggest revenue generation opportunity that the industry has seen in many years,” said Fredrik Tumegard, CEO of Net Insight.