Realty player Tata Housing received booking orders worth Rs 130 crore against 200 units in the three-day Google Online Shopping Festival (GOSF) held earlier this month. Also Read - Acer Chromebook C720 launched in India at GOSF 2014, on sale at Snapdeal for Rs 15,999
The number of units booked this time during the GOSF event saw a four-time jump over the previous year’s sale, the company said. “For both luxury and affordable segments, the total booking order is around Rs 130 crore,” it said. A host of other developers like Purvankara, Mahindra Lifespaces, HDFC Realty, among others had, also participated in the GOSF, wherein a buyer books a property by paying an initial booking amount. The participating developers had also launched exclusive offers as part of GOSF, like Tata offering units in an affordable housing project in a distant suburb of the financial capital. Also Read - Google Nexus 6 shipment delays in India stir anger among consumers, many consider alternatives
The 200 units sold as part of the GOSF 2014 include both affordable as well as premium ones, the statement said, adding the list of bookings also includes apartments worth more than Rs 3 crore. During the GOSF’s 2013 edition, 40 per cent of apartments were bought by people from tier-II cities while non-resident Indians accounted for more than 30 per cent of the 50 units sold. Also Read - GOSF 2014: Tata Housing and other real estate companies participate in the online shopping festival
