comscore Tata Motors bundles free virtual reality headset with Indian newspaper to promote the 'Tiago'

Tata Motors bundles free virtual reality headset with Indian newspaper to promote the 'Tiago'

Tata Motors is going the virtual reality way to promote its newly launched Tiago.


Tata Motors has come up with an innovative idea to promote its newly launched Tiago car — bundling a free virtual reality headset with today’s Times of India newspaper. Today’s paper has a separate supplement bundled with the main newspaper, featuring a full-page ad of the car, soccer star Lionel Messi and the free VR headset. Tata is promoting its car by asking users to download its app that lets users watch a virtual drive of the new Tiago. Also Read - Apple likely to bring mixed reality headset in 2022 with focus on gaming: Check details

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Those interested can either head over to the YouTube app for watching the 360 degree virtual drive video, or download the Tiago Virtual Drive app from the Play Store or the App Store. In addition to the virtual drive video, the app also includes information about the car itself including features, specifications and the price as well. The virtual drive video follows below. Also Read - 5 best AR or VR toys to help your child learn while having fun: Orboot Mars, Educational flashcards and more

The video first shows the car’s exteriors from different angles, before moving in to show the interiors. The video also takes you on a drive with you sitting at the passenger’s seat up front. All the while the guy driving the car takes you through the different features of the car.

The VR headset is flimsy at best, and it is difficult to imagine it surviving your paperwallah before arriving it at your place. If somehow it survives the paper run, you can see from the photo that the headset is made up of very thin cardboard, and includes rubber bands to hold the device in place. The overall quality is passable at best, but then you need to remember that it is a freebie.

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Tata’s new car was originally called the Zica, but the company had to rename the car following the recent outbreak of the deadly Zika virus. The hatchback comes with an option of 1.2-liter Revotron Petrol engine with 85PS power, and a 1.05-liter Revotorq Diesel engine with 70PS power. Prices for the petrol variant start from Rs 3.2 lakh and goes up to Rs 4.75 lakh, while prices for the diesel variant start from Rs 3.94 lakh and goes up to Rs 5.54 lakh.

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  • Published Date: April 12, 2016 10:52 AM IST
  • Updated Date: April 13, 2016 11:37 AM IST

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