comscore Tata Sky launches 4K set top box, but where's the content?
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Tata Sky launches 4K set top box, but where's the content?

DTH service provider Tata Sky has launched what it claims to be the country's first 4K Ultra High Definition (UHD) set top box. Priced at Rs 6,400 for new subscribers and Rs 5,900 for existing ones, T

tata-sky-4k-stb

DTH service provider Tata Sky has launched what it claims to be the country’s first 4K Ultra High Definition (UHD) set top box. Priced at Rs 6,400 for new subscribers and Rs 5,900 for existing ones, Tata Sky is hoping to cash in on the upcoming ICC Cricket World Cup 2015. It seems Star Sports will broadcast matches in 4K resolution. The Set Top Box is backward compatible, which means it will work with High Definition and Standard Definition TVs as well. However, we wonder what is there for the subscriber after the World Cup? Also Read - Tata Sky will remove channels to reduce prices for 70 lakh users from June 15: Here's why

In order to utilize the expensive 4K Set Top Box, the subscriber will also have to buy a 4K TV. A quick search on Flipkart shows that the most affordable 4K TV costs above Rs 69,000, that too for a 40-inch LG LED TV. Barring a couple of other options, most 4K TVs currently cost above Rs 100,000 with the good ones being double that number. The cheaper 4K TVs offer HDMI 1.4 ports, while the latest ones have HDMI 2.0 ports. So if your idea of buying a 4K TV now is to future proof your set up, the costs would be high. Even if you can afford to have a 4K TV, you need to realize that by the time the 4K ecosystem matures over the next couple of years, chances are your TV would be outdated. Also Read - Tata Sky Binge+ Android set-top box now available at Rs 3,999; offers free access to premium OTT apps

The bigger question is what would you watch on it after the World Cup ends? None of the channels offer 4K broadcasts, yet and you would end up watching regular 1080p HD content on it. Indian channels have barely begun broadcasting in 1080p HD quality and 4K seems to be a few years away. Also Read - Tata Sky Binge+ Android TV set-top-box price slashed by Rs 2,000: Check offer

Unless you have a couple of lakh rupees lying in spare change or already have a 4K TV and are a big cricket fan that you have to watch it in 4K, we don’t see any utility in buying Tata Sky’s 4K set top box.

Disclosure: BGR India is a part of India.com, which is a JV between Zee Entertainment Ltd and Penske Media Corporation. Zee Entertainment also owns Dish TV, which competes with Tata Sky.

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  • Published Date: January 11, 2015 8:38 PM IST



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