Leading Chinese TV maker TCL Multimedia has introduced iFFALCON brand in India’s highly competitive smart TV market and aims to sell 2 lakh units by the end of this year. Also Read - MIUI 13 reportedly delayed due to need for further optimisations: Here's what we know
iFFALCON is a part of FFALCON Technology Holdings, in which TCL and leading internet content provider Tencent Digital have co-invested. Also Read - Mi Band X strapless smart band with 360-degree flexible display under works?
As per its strategy, the company would focus only on online sales channel and has entered an exclusive sales agreement with e-commerce major Flipkart. Also Read - Best laptops under Rs 40,000 in July 2021: Mi Notebook 14, Asus VivoBook 14, and more
“We are aiming to sell 2,00,000 TV units by the end of this year,” FFALCON Technology Global CEO Tony Guo told PTI.
FFALCON is aiming to tap the rapidly growing entertainment solutions market here with its range of competitive prices, he added.
The company, which is importing the entire product range to be sold in India however said it is also not ruling out local manufacturing after a year when volumes increases.
“We would continue to add more models in our offering here,” Guo said adding the focus will be on the high-end products.
At present, other TV makers as Xiaomi, Vu and Thomson are also operating in the smart TV segment with competitive prices.
In India, top three TV brands – Sony, Samsung and LG – together account for almost 90 per cent of the market.
This is published unedited from the PTI feed.