comscore Telecom regulator imposes 100 SMS per day limit to curb spam SMS
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Telecom regulator imposes 100 SMS per day limit to curb spam SMS

The Telecom Regulatory Authority of India (Trai) today announced a new set of regulations, which will be implemented from September 27, which we reported earlier today. The regulations are aimed at cu

The Telecom Regulatory Authority of India (Trai) today announced a new set of regulations, which will be implemented from September 27, which we reported earlier today. The regulations are aimed at curbing the menace of spam text messages and sets clear guidelines for carriers on how to tackle the situation. However, one clause in the regulation, which limits the number of text messages from one number to 100, is likely to irk many users. Hit the break to continue reading. Also Read - TRAI's new SMS regulations will prevent spam, fraudulent messages: Here's how

No  Access Provider shall permit sending of more than one hundred SMS per day per SIM: Also Read - Starlink satellite broadband service faces challenge in India, Elon Musk led company questioned

Provided that in case of post paid telephone number the Access Provider shall not permit more than three thousand SMS per SIM per month: Also Read - Airtel gains most mobile subscribers in January 2021 when compared to Jio, Vi: TRAI

Provided further that in case of  post paid telephone number, the Access Provider shall not permit  sending of more than one hundred SMS per day per SIM from a date to be notified by the Authority;

The Authority may by direction, from time to time, specify the category of SMS which shall be excluded from the limit of one hundred SMS per day per SIM:

Provided that before permitting a  customer to send  specified category of  SMS beyond the limit of one hundred SMS per day per SIM, the Access Provider shall obtain an undertaking from such customer that he shall not use such telephone number for sending any commercial communications:

Provided further that the Access Provider shall enter,  in the list maintained in the National Telemarketer Register, the telephone number, name and address  of the customer, category of exempted SMS and date of permitting  sending of SMS beyond limit of one hundred SMS per day per SIM and the said list shall be updated every Monday.

Considering that the National Do Not Call list (NDNC) failed miserably and one still gets unwanted tele-marketing calls, it is not clear how successful this initiative will be. Also, it is unclear at the moment how existing subscribers will enroll themselves to be excluded from the 100 SMS per day limit.

On its part, Trai has clearly specified categories under which marketers can send text messages as well as the time when they can send such text messages.

A customer may exercise his option to receive messages for the following preferences: 1-  Banking/Insurance/Financial products/credit cards, 2- Real Estate, 3- Education, 4- Health, 5- Consumer goods and automobiles, 6- Communication/Broadcasting/Entertainment/IT, 7-Tourism and Leisure.

The Authority may by direction, from time to time, specify additional preferences in the partially blocked category.

For sending the promotional messages, the telemarketers shall use alphanumeric identifier in the format XY-RZZZZZ where X stands for code allotted to Access provider, Y stands for service area, as specified  by the Authority from time to time and R being any digit from 0 to 7, where 0 indicate that the SMS is commercial communication but does not belong  to any preference specified under serial number III, 1-7 indicates the preference specified under serial number III and ZZZZZ  indicates five digit unique identification code allotted to telemarketer by the Access Provider.  As and when additional preferences are specified by the Authority, the same will be assigned  number 8 onwards for ’R’.

The telecom resources allotted by an Access Provider to the telemarketer shall be from the number series ‘140’ allocated  by Department of Telecommunications for voice calls and SMS header as specified by the Authority.

Every Access Provider shall  ensure that any commercial communication including SMS, other than transactional messages, is sent to a customer only between 0900 Hrs to 2100 Hrs.

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  • Published Date: September 5, 2011 8:40 PM IST



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