comscore Tech giants Tesla and Apple target 2022 to build India's manufacturing story
News

Tech giants Tesla and Apple target 2022 to build India's manufacturing story

Tesla and Apple were expected to lift India as a brand on the world map and further end dependence on China-led investments in the tech and auto sectors, has been delayed due to the pandemic and global chip shortage. The giants now aim to rewrite their India manufacturing story next year as Covid slows down.

  • Published: September 28, 2021 1:52 PM IST
Apple-logo-1200

Tech giants, Tesla and Apple, were set to lift India as a brand on the world map and end the dependence on China-led investments in the tech and auto sectors. But that was delayed by some time. Reasons behind the delay are — coronavirus pandemic and global chip shortage. Reports now suggest that the tech giants now aim to rewrite their India manufacturing story next year as Covid slows down. Also Read - Tesla should make EVs in India to seek tax benefits: Niti Aayog suggests

Both Elon Musk and Tim Cook had announced a big-bang entry into the country. Musk wanted his electric cars to run on the domestic roads (despite import duty concerns) while Cook announced to open first branded retail store (in Mumbai), along with a thrust on assembling/manufacturing more Apple products in the country. Also Read - iPhone SE 3 likely to bring some interesting specs at a budget, release timeline out

However, the second Covid-19 wave and a severe automobile semiconductor shortage have somewhat hampered their plans for the year. Also Read - Apple AR/VR headset mass production may be delayed until end of 2022 : Report

According to Soumen Mandal, research analyst (IoT, automotive and devices ecosystem) at Counterpoint Research, India is believed to become one of the largest EV markets soon and Tesla is aware of this fact.

“None of the big automakers wants to leave out the opportunity to acquire a share in the India market. Tesla is not an exception in this case. The cheap availability of resources and lower labour cost will allow Tesla as well as other automakers to earn a higher profit if they set up a local manufacturing or assembly plant,” Mandal told IANS.

The government wants Tesla to either start local manufacturing or assembly plant before getting any import tax concession.

“Hence, the desire to earn more profit as well as the wish to acquire a market share in one of the to-be largest auto markets is bringing Tesla to India,” he added.

This microchip shortage has badly affected the automotive industry, which has increasingly become a big consumer of microchips.

When most automakers are predicting that this chip shortage will go through 2023, Tesla CEO Elon Musk says that things will turn positive from 2022.

“All most every automaker is currently suffering from the ongoing semiconductor shortage. While most of the automakers like Stellantis, Volkswagen, Toyota, BMW, Ford and others have cut production severely due to the ongoing chip crisis, Tesla has not been affected significantly,” said Mandal.

The Indian passenger car market is mostly dominated by cars priced below Rs 10 lakh, whereas the current Model 3 of Tesla costs (about Rs 29 lakh without import and other taxes) put the car in the premium segment, and the market share of the premium segment in the country was just 7 per cent in 2020.

Presently, India is under the global spotlight due to the production-linked incentive (PLI) scheme. Under the scheme, the foreign manufacturers can acquire resources at very nominal cost only if they set up manufacturing or assembly plant, locally.

The PLI scheme has been extra generous towards electric vehicles and its components like batteries because India is already running behind in EV adoption and wants to put a significant number of EVs on road by 2030.

The pandemic has also forced the iPhone maker from opening its own offline store to its fans in India this year. It opened its own online store before the festive season last year, which has seen a tremendous success.

“The retail store continues to be a key fulcrum for Apple’s growth in India. It will steer Apple products availability, accessibility and affordability in the country,” said Prabhu Ram, Head, Industry Intelligence Group (IIG), CyberMedia Research (CMR).

The consumer demand for the new iPhone 13 series is robust in the country. The iPhone 13 series, for which pre-orders were thrown open in India last week, received a record response like last year from fans across the country.

“However, the current supply chain dynamics is causing some constraints for Apple Watch as well as the iPhones. We believe that Apple is slightly better placed in augmenting its supplies over the coming quarters, and meet the strong demand,” Ram told IANS.

(With inputs from IANS)

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: September 28, 2021 1:52 PM IST



new arrivals in india

Realme 8i
Realme 8i

13,999

Realme 8s 5G
Realme 8s 5G

17,999

Xiaomi Redmi 10 Prime
Xiaomi Redmi 10 Prime

12,499

Samsung Galaxy A52s 5G
Samsung Galaxy A52s 5G

35,999

Samsung Galaxy M32 5G
Samsung Galaxy M32 5G

20,999

Vivo Y33s
Vivo Y33s

17,990

Realme C21Y
Realme C21Y

8,999

Vivo Y21
Vivo Y21

15,490

Realme GT Master Edition
Realme GT Master Edition

25,999

Realme GT 5G
Realme GT 5G

37,999

Itel A48
Itel A48

6,399

Motorola Edge 20
Motorola Edge 20

29,999

Motorola Edge 20 Fusion
Motorola Edge 20 Fusion

21,499

Samsung Galaxy Z Flip 3
Samsung Galaxy Z Flip 3

84,999

Samsung Galaxy Z Fold 3
Samsung Galaxy Z Fold 3

1,49,999

Samsung Galaxy A12 (Exynos)
Samsung Galaxy A12 (Exynos)

13,999

Nokia C20 Plus
Nokia C20 Plus

8,999

Vivo Y53s
Vivo Y53s

19,490

Tecno Pova 2
Tecno Pova 2

10,999

Infinix Smart 5A
Infinix Smart 5A

6,499

Micromax In 2b
Micromax In 2b

8,999

Vivo Y72 5G
Vivo Y72 5G

20,990

Tecno Camon 17
Tecno Camon 17

12,999

Tecno Camon 17 Pro
Tecno Camon 17 Pro

16,999

Realme C11 2021
Realme C11 2021

6,999

Oppo Reno6 Pro 5G
Oppo Reno6 Pro 5G

39,990

Oppo Reno6 5G
Oppo Reno6 5G

29,990

Samsung Galaxy M21 2021
Samsung Galaxy M21 2021

12,499

OnePlus Nord 2
OnePlus Nord 2

27,999

Poco F3 GT
Poco F3 GT

27,999

Samsung Galaxy A22 5G
Samsung Galaxy A22 5G

19,999

Xiaomi Redmi Note 10T 5G
Xiaomi Redmi Note 10T 5G

13,999

Samsung Galaxy F22
Samsung Galaxy F22

12,499

Xiaomi Mi 11 Lite
Xiaomi Mi 11 Lite

21,999

Infinix Note 10 Pro
Infinix Note 10 Pro

16,999

Infinix Note 10
Infinix Note 10

10,999

Vivo Y73
Vivo Y73

20,990

OnePlus Nord CE 5G
OnePlus Nord CE 5G

22,999

iQOO Z3
iQOO Z3

19,990

Realme C25s
Realme C25s

9,999

Poco M3 Pro 5G
Poco M3 Pro 5G

13,999

Realme X7 Max 5G
Realme X7 Max 5G

26,999

Oppo F19
Oppo F19

18,990

Motorola Moto G40 Fusion
Motorola Moto G40 Fusion

13,999

POCO M2 Reloaded
POCO M2 Reloaded

9,499

OPPO A74 5G
OPPO A74 5G

17,990

Oppo A53s 5G
Oppo A53s 5G

14,990

Vivo V21 5G
Vivo V21 5G

29,990

Realme C25
Realme C25

9,499

Realme C21
Realme C21

7,999

Realme C20
Realme C20

6,799

Motorola Moto G60
Motorola Moto G60

17,999

iQOO 7
iQOO 7

31,990

Samsung Galaxy M42 5G
Samsung Galaxy M42 5G

21,999

Xiaomi Mi 11 Ultra
Xiaomi Mi 11 Ultra

69,999

Xiaomi Mi 11X Pro 5G
Xiaomi Mi 11X Pro 5G

39,999

Xiaomi Mi 11X
Xiaomi Mi 11X

29,999

Realme 8 5G
Realme 8 5G

13,999

Samsung Galaxy F02s
Samsung Galaxy F02s

8,999

Samsung Galaxy F12
Samsung Galaxy F12

10,999

POCO X3 Pro
POCO X3 Pro

18,999

Realme 8 Pro
Realme 8 Pro

17,999

Realme 8
Realme 8

14,999

Vivo X60 Pro Plus
Vivo X60 Pro Plus

69,990

Vivo X60 Pro
Vivo X60 Pro

49,990

Vivo X60
Vivo X60

37,990

OnePlus 9 Pro 5G
OnePlus 9 Pro 5G

64,999

OnePlus 9R 5G
OnePlus 9R 5G

39,999

OnePlus 9 5G
OnePlus 9 5G

49,999

Samsung Galaxy A72
Samsung Galaxy A72

34,999

Samsung Galaxy A52
Samsung Galaxy A52

26,499

Micromax In 1
Micromax In 1

10,499

Asus ROG Phone 5
Asus ROG Phone 5

49,999

Samsung Galaxy M12
Samsung Galaxy M12

10,999

Motorola Moto G30
Motorola Moto G30

10,999

Motorola Moto G10 Power
Motorola Moto G10 Power

9,999

Oppo F19 Pro Plus 5G
Oppo F19 Pro Plus 5G

25,990

Oppo F19 Pro
Oppo F19 Pro

21,490

Xiaomi Redmi Note 10 Pro Max
Xiaomi Redmi Note 10 Pro Max

18,999

Xiaomi Redmi Note 10 Pro
Xiaomi Redmi Note 10 Pro

15,999

Xiaomi Redmi Note 10
Xiaomi Redmi Note 10

11,999

Realme Narzo 30A
Realme Narzo 30A

8,999

Realme Narzo 30 Pro
Realme Narzo 30 Pro

16,999

Infinix Smart 5
Infinix Smart 5

7,199

Samsung Galaxy F62
Samsung Galaxy F62

23,999

Samsung Galaxy A12
Samsung Galaxy A12

12,999

Nokia 5.4
Nokia 5.4

13,999

Nokia 3.4
Nokia 3.4

11,999

Realme X7 Pro 5G
Realme X7 Pro 5G

29,999

Realme X7
Realme X7

19,999

Vivo Y31
Vivo Y31

16,490

Oppo Reno5 Pro 5G
Oppo Reno5 Pro 5G

35,990

Samsung Galaxy S21 Ultra 5G
Samsung Galaxy S21 Ultra 5G

1,05,999

Samsung Galaxy S21 Plus 5G
Samsung Galaxy S21 Plus 5G

81,999

Samsung Galaxy S21 5G
Samsung Galaxy S21 5G

69,999

Vivo Y12s
Vivo Y12s

9,990

Vivo Y51A
Vivo Y51A

17,990

Samsung Galaxy M02s
Samsung Galaxy M02s

8,999

Xiaomi Mi 10i
Xiaomi Mi 10i

21,999

Oppo A15s
Oppo A15s

11,490

Best Sellers