The maker of video streaming TV stick Teewe, today announced it is working on its own Android-based customized operating system and would launch a “flagship” smartphone in India soon. CREO has raised has raised $3 million from investors like Sequoia India, Beenext Ventures and India Quotient for its new venture. Also Read - Hike Messenger acquires Bengaluru-based startup CREOAlso Read - CREO Mark 1 price cut by Rs 6,000; to now compete with Xiaomi Redmi Note 3 and Lenovo Zuk Z1
The idea of building an Android based Operating System for a smartphone stemmed from the realization that in the current market, while hardware is getting better very fast, there is not enough differentiation on the software front, Sai Srinivas, Co-Founder and CEO, CREO said. We want to be the ones bridging that gap. Also Read - CREO rolls out its monthly update for FUEL OS, focuses on improving audio experience
The company plans on launching its first smartphone later this year. In its press release, CREO claims its operating system will “constantly evolve” to give users “new experiences every month.” The company says it is also open to licensing its custom operating system to other smartphone vendors.
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CREO, formerly known as Mango Man, is known as the company behind the Chromecast rival, Teewe. The startup had also launched the Teewe 2 back in May last year. The company today also announced it had sold over 50,000 units of the video streaming stick.
This announcement comes a couple of days after Indus OS (formerly known as Firstouch) raised $5 million. The round of funding was led by Omidyar Network, and also included the likes of Snapdeal co-founders Rohit Bansal and Kunal Bahl, Quikr s Pranay Chulet, InMobi s Naveen Tewari and Temasek s Amit Gupta, Hari Padmanabhan and Mayank Singhal.
Indus OS is known for its Android-based operating system that places heavy focus on regional language and content. One of the core features also includes a swipe to translate feature that can transliterate text messages from English into a regional language with a swipe. Last year, Micromax entered into a partnership with Indus OS (known as Firstouch then) to preload the transliteration feature on its affordable smartphones like the Canvas Unite 3 among others.