comscore The Interview generates $15 million in sales, becomes Sony Pictures' most successful online movie
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The Interview generates $15 million in sales, becomes Sony Pictures' most successful online movie

Sony Pictures' The Interview

The controversy circling around the movie The Interview has undoubtedly given the satirical title a lot of attention. Sony announced late last night that the movie had generated over $15 million in sales as the movie has been downloaded or rented online more than 2 million times, Business Insider reports. Also Read - Sony PS5 to be restocked on July 26 in India

Also Read - PlayStation 5 going on a diet? Retailer leaks lightweight PS5 in works

After being hit by one of the deadliest cyber attacks, the company initially decided not to release the movie in theaters. But later had a change of heart and released the movie on YouTube, Google s PlayStore, Microsoft s Xbox Video, its own site SeeTheInterview.com, and about 300 movie theaters in the United States. The movie also became available for rent or purchase on iTunes yesterday. In just days after the release, the movie topped the most popular chart on YouTube. Also Read - Xbox Series X/S could get PlayStation 5 inspired controller upgrade in future

The movie could have made a lot more if it wasn t hurt by piracy. Within a day of its release, the movie had been illegally downloaded more than 900,000 times. Sony s built-in DRM technique can also be blamed for that as anyone who had rented the movie was easily able to share the link to others for free viewing.

Through Saturday, December 27, including all of its online distribution platforms, The Interview has been rented or purchased online more than 2 million times. Total consumer spending through Saturday for The Interview online is over $15 million, Sony said in a press release. In addition to the strong turnout for its limited theatrical release over the holiday weekend, after only four days, The Interview already ranks as Sony Pictures #1 online film of all time.

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  • Published Date: December 29, 2014 1:15 PM IST



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