The Apple iPhone X may be one of the most desirable smartphones in the world right now, but in Samsung’s home market of South Korea, it remains the less popular option. Sales figures for the first two days of launch of each of the Apple iPhone X and Samsung Galaxy Note 8 reveal that the latter sold more than twice as many units as the former. And honestly, that isn’t even surprising.
A report by Business Korea suggests that the Apple iPhone X sold 100,000 units in South Korea on November 24 and 25, the first two days of its availability in the country. In comparison, the Samsung Galaxy Note 8 sold 270,000 units on the first two days of availability when it was launched in September in South Korea.
It’s worth noting that Samsung, being a South Korean company, has always enjoyed significant goodwill in the country. Its products are favored by Korean buyers, and the company controls an overwhelming majority of the mobile phone market in the country. Samsung’s position as a conglomerate in the country along with its presence in other segments such as consumer appliances, shipping and medical equipment, among others, makes it one of the most highly respected brands in South Korea.
Despite the damage caused by the ill-fated Samsung Galaxy Note 7, the company recovered with minimal effect to its goodwill, particularly in South Korea. The Samsung Galaxy Note 8 is considered to be one of the best smartphones of 2017. Even the strong brand value of Apple along with the desirability of the Apple iPhone X seems to have no impact on Samsung’s position as the dominant player in the smartphone segment in South Korea.
Furthermore, the figures also revealed that the combined figures for the first two days of launch of the iPhone 8 and iPhone 8 Plus were 140,000 units. This, combined with the figures for the iPhone X still falls short of Samsung’s numbers on the Note 8. Samsung continues to be the number one smartphone vendor globally, although the last quarter saw Huawei leapfrog Apple to the number two position.