Just yesterday a Lenovo executive had revealed secrets about Motorola’s product lineup for 2016, where all smartphones would feature a fingerprint scanner and there won’t be any smartphone with a display under 5-inches. Another tidbit the executive revealed was Lenovo was killing Motorola’s best selling smartphones — the Moto E and Moto G. However, it seems the death of the Moto G and Moto E is highly exaggerated. Also Read - Motorola Defy 2021 rugged phone with 48MP camera, IP68 rating announced
“Although we are simplifying the combined Motorola and [Lenovo] portfolio, we have no plans to retire Moto G, our most successful smartphone, or Moto E,” a Motorola representative told The Verge. Also Read - Motorola Edge 2021 series to get 108-megapixel main camera as standard
The Motorola representative further said that the remarks have been misunderstood. The Moto G-series has been Motorola’s highest selling smartphone and discontinuing it would be a strange decision. Also Read - Samsung and LG confirm presence at in-person CES 2022
The whole confusion arose from what Motorola said in its blog post. Besides working on its own Moto line, Motorola will also work on Lenovo’s Vibe line. The blog also said that it will streamline the combined portfolio of phones, meaning we’ll see less devices overall.
Both line of devices are likely to target different regions, with Moto brand making its presence in North America, and Vibe brand in Asia-Pacific regions. India and China are going to be exceptions, where both the Moto and Vibe brands would be sold. By streamlining both Vibe and Moto line of handsets, Lenovo may be able to target all regions, even with fewer smartphones.
Recently Lenovo announced that it was dropping the Motorola brand name and future products would be branded as just Moto and will have the Lenovo brand alongside.
“Motorola Mobility continues to exist as a Lenovo company and is the engineering and design engine for all of our mobile products. However, for our product branding we will utilize a dual brand strategy across smartphone and wearables going forward using Moto and Vibe globally. “Motorola” hasn’t been used on our products since the launch of the original Moto X in 2013,” Lenovo had said in a statement to BGR India.