comscore The Pixel is an impressive offering, but Google needs to learn from Apple and Microsoft
News

The Pixel is an impressive offering, but Google needs to learn from Apple and Microsoft

Google could learn a thing or two from Apple and Microsoft.

  • Updated: October 4, 2017 11:19 AM IST
Google-Pixel-XL

The idea of a flagship smartphone by a software company makes absolute sense. The advantages associated with having full control over the device you manufacture, and writing the code yourself is a no-brainer. What makes the iPhone stand out as a product with an impressive user experience is the close synergy between hardware and software from Apple. Also Read - Pixel 6, Pixel 6 Pro are really happening and Google just teased them

Also Read - Nord 2 5G explosion fiasco: OnePlus releases statement following investigation

But Apple is a different company. And so is Google. The two are known to have a contrasting approach towards technology. Up until now, Google has been largely ‘open’ in its approach to software development. To quite an extent, it has opened its arms to the open source community. As a result, Android has thrived with the wide tinkering community, and has in fact, created communities that have forked out versions of the Android operating system. Manufacturers after manufacturers have taken on Android as the preferred platform to power their devices. Apple, on the other hand, decides for you. It’s as closed as it gets. Also Read - Google won't let you sign in on these Android phones and this will happen soon

Acquiring a company doesn’t guarantee success

Microsoft has come the long way in the devices business. And probably its greatest lesson has been acquiring Nokia. The learning from it, as evident from the way CEO Satya Nadella has steered the company has been to either exist in a market to be a leader, or move away. Around the time Nadella took over the helm of affairs from Steve Ballmer, Microsoft was flirting very actively with the devices market. The other companies doing so were BlackBerry and Nokia.

elop-ballmer-microsoft

Both companies had seen market leader positions in their lifecycles, and both were very heavily losing ground to newer entrants Apple and Samsung. The new leaders on the block were iOS and Android. There was no other platform. Today BlackBerry and Nokia both exist, as Android smartphone manufacturers. And the route increasingly evident these day is stock Android. The leanest meanest experience to offer.

Back in the day, Microsoft acquired Nokia. The two have since parted ways. Nokia exists, but as a name. The company HMD Global is using the Nokia brand name to offer smartphones powered by Android. The promise is to rollout OS upgrades on priority in the shortest possible. Microsoft in the meanwhile focuses on its larger businesses with more focus cloud, operating systems and AI.

Google also has acquired companies. Motorola is a good example. After putting in billions, it also wrote off billions and sold it to Lenovo. Motorola exists today, and is doing well for itself with the marketing clout and reach that Lenovo offers it.

Last month, Google and HTC seemed to have started dating. I’d love to see if this is a match made in heaven, or a very carnal relationship that withers away in a couple of autumns. In reality, the mere acquisition doesn’t guarantee success. For the greater good of a successful devices business, there’s need for great software, great hardware, great brand recall, and sticky consumer base. What’s interesting is that not all companies have all of these factors at their peak all the time. There are times when devices by Apple don’t do so well. The iPhone SE is a good example. ALSO READ: Beyond HTC, here are 15 major Google acquisitions since it went public

HTC has been struggling despite building great looking devices. The company’s specialization seems to have been industrial design. Some of the HTC devices from year ago and the brushed aluminum buzzwords they used, can still impress consumers today.

Supply chain and marketing mavericks

The real success of Apple, a company that has come back from the ashes, is the sheer brilliance of personalities. First Steve Jobs, its iconic founder, and now Tim Cook, the brains behind Apple’s superior supply chain network. The strength in Apple’s business is the result of a powerful foundation.

steve-jobs-apple-iphone-1

The decisions taken by Jobs, and the genesis of the Macintosh platform, the stripped iOS platform and the close marriage between hardware and software has brought the company and its iconic products so far. There have been failures along the way, but the performance has been largely positive.

Sheer fanboyism

The focus with everything Apple does has been around experience. And with us humans, that’s what instills feelings within us. We feel emotions towards the products that give us a phenomenal experience. That give us performance that stays consistent. Devices that don’t let us down when we need them the most. When all of this translated into communication by the product, it becomes a part of our life. We want to talk about them to our peers, friends and family. RELATED: Apple iPhone 8, iPhone 8 Plus launch: Short queues, high enthusiasm

Launch Of The iPhone 6 & iPhone 6 Plus

To loosely put it, the new iPhone becomes a topic of discussion in friend circles. Irrespective of whether they’re brawns or beauties. The Pixel still has ground to cover before it acquires a cult status. In a society that has for ever wanted to project and aspire an ubercool way of life, the iPhone brings together an aura of aspiration, a subject of lust that the Pixel very well could be. Even the creator of Android Andy Rubin has managed to create a smartphone with aspirational elements to it. The audience that would look to it would be small. But given that there’s no corporation associated with it, the accomplishment is phenomenal.

Somehow, Google, and the clout and influence it wields, doesn’t line up with the impact of the Pixel. I’d wait for the day when users line up outside a Google store in India to get their hands on the latest Pixel smartphone. I saw that kind of fanboyism with the Nexus lineup. The Pixel up until now has been lacklustre. Whether we like it or not, this is the very hoopla that serves the litmus test for the success of the brand.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: October 4, 2017 11:14 AM IST
  • Updated Date: October 4, 2017 11:19 AM IST


You Might be Interested

Google Pixel

57000

Buy Now
Android 7.1 Nougat
Snapdragon 821 Quad-Core 2.15GHz Processor
12.3 MP with f2.0 Aperture, LED flash, Phase detection auto-focus, laser auto-focus

new arrivals in india

Tecno Pova 2
Tecno Pova 2

10,999

Infinix Smart 5A
Infinix Smart 5A

6,499

Micromax In 2b
Micromax In 2b

8,999

Vivo Y72 5G
Vivo Y72 5G

20,990

Tecno Camon 17
Tecno Camon 17

12,999

Tecno Camon 17 Pro
Tecno Camon 17 Pro

16,999

Realme C11 2021
Realme C11 2021

6,999

Oppo Reno6 Pro 5G
Oppo Reno6 Pro 5G

39,990

Oppo Reno6 5G
Oppo Reno6 5G

29,990

Samsung Galaxy M21 2021
Samsung Galaxy M21 2021

12,499

OnePlus Nord 2
OnePlus Nord 2

27,999

Poco F3 GT
Poco F3 GT

27,999

Samsung Galaxy A22 5G
Samsung Galaxy A22 5G

19,999

Xiaomi Redmi Note 10T 5G
Xiaomi Redmi Note 10T 5G

13,999

Samsung Galaxy F22
Samsung Galaxy F22

12,499

Xiaomi Mi 11 Lite
Xiaomi Mi 11 Lite

21,999

Infinix Note 10 Pro
Infinix Note 10 Pro

16,999

Infinix Note 10
Infinix Note 10

10,999

Vivo Y73
Vivo Y73

20,990

OnePlus Nord CE 5G
OnePlus Nord CE 5G

22,999

iQOO Z3
iQOO Z3

19,990

Realme C25s
Realme C25s

9,999

Poco M3 Pro 5G
Poco M3 Pro 5G

13,999

Realme X7 Max 5G
Realme X7 Max 5G

26,999

Oppo F19
Oppo F19

18,990

Motorola Moto G40 Fusion
Motorola Moto G40 Fusion

13,999

POCO M2 Reloaded
POCO M2 Reloaded

9,499

OPPO A74 5G
OPPO A74 5G

17,990

Oppo A53s 5G
Oppo A53s 5G

14,990

Vivo V21 5G
Vivo V21 5G

29,990

Realme C25
Realme C25

9,499

Realme C21
Realme C21

7,999

Realme C20
Realme C20

6,799

Motorola Moto G60
Motorola Moto G60

17,999

iQOO 7
iQOO 7

31,990

Samsung Galaxy M42 5G
Samsung Galaxy M42 5G

21,999

Xiaomi Mi 11 Ultra
Xiaomi Mi 11 Ultra

69,999

Xiaomi Mi 11X Pro 5G
Xiaomi Mi 11X Pro 5G

39,999

Xiaomi Mi 11X
Xiaomi Mi 11X

29,999

Realme 8 5G
Realme 8 5G

13,999

Samsung Galaxy F02s
Samsung Galaxy F02s

8,999

Samsung Galaxy F12
Samsung Galaxy F12

10,999

POCO X3 Pro
POCO X3 Pro

18,999

Realme 8 Pro
Realme 8 Pro

17,999

Realme 8
Realme 8

14,999

Vivo X60 Pro Plus
Vivo X60 Pro Plus

69,990

Vivo X60 Pro
Vivo X60 Pro

49,990

Vivo X60
Vivo X60

37,990

OnePlus 9 Pro 5G
OnePlus 9 Pro 5G

64,999

OnePlus 9R 5G
OnePlus 9R 5G

39,999

OnePlus 9 5G
OnePlus 9 5G

49,999

Samsung Galaxy A72
Samsung Galaxy A72

34,999

Samsung Galaxy A52
Samsung Galaxy A52

26,499

Micromax In 1
Micromax In 1

10,499

Asus ROG Phone 5
Asus ROG Phone 5

49,999

Samsung Galaxy M12
Samsung Galaxy M12

10,999

Motorola Moto G30
Motorola Moto G30

10,999

Motorola Moto G10 Power
Motorola Moto G10 Power

9,999

Oppo F19 Pro Plus 5G
Oppo F19 Pro Plus 5G

25,990

Oppo F19 Pro
Oppo F19 Pro

21,490

Xiaomi Redmi Note 10 Pro Max
Xiaomi Redmi Note 10 Pro Max

18,999

Xiaomi Redmi Note 10 Pro
Xiaomi Redmi Note 10 Pro

15,999

Xiaomi Redmi Note 10
Xiaomi Redmi Note 10

11,999

Realme Narzo 30A
Realme Narzo 30A

8,999

Realme Narzo 30 Pro
Realme Narzo 30 Pro

16,999

Infinix Smart 5
Infinix Smart 5

7,199

Samsung Galaxy F62
Samsung Galaxy F62

23,999

Samsung Galaxy A12
Samsung Galaxy A12

12,999

Nokia 5.4
Nokia 5.4

13,999

Nokia 3.4
Nokia 3.4

11,999

Realme X7 Pro 5G
Realme X7 Pro 5G

29,999

Realme X7
Realme X7

19,999

Vivo Y31
Vivo Y31

16,490

Oppo Reno5 Pro 5G
Oppo Reno5 Pro 5G

35,990

Samsung Galaxy S21 Ultra 5G
Samsung Galaxy S21 Ultra 5G

1,05,999

Samsung Galaxy S21 Plus 5G
Samsung Galaxy S21 Plus 5G

81,999

Samsung Galaxy S21 5G
Samsung Galaxy S21 5G

69,999

Vivo Y12s
Vivo Y12s

9,990

Vivo Y51A
Vivo Y51A

17,990

Samsung Galaxy M02s
Samsung Galaxy M02s

8,999

Xiaomi Mi 10i
Xiaomi Mi 10i

21,999

Oppo A15s
Oppo A15s

11,490

Tecno Spark 6 Go
Tecno Spark 6 Go

8,499

Vivo V20 2021
Vivo V20 2021

24,990

Vivo Y20A
Vivo Y20A

11,490

Xiaomi Redmi 9 Power
Xiaomi Redmi 9 Power

11,999

Motorola Moto G9 Power
Motorola Moto G9 Power

11,999

Motorola Moto G 5G
Motorola Moto G 5G

20,999

Vivo V20 Pro
Vivo V20 Pro

29,990

Xiaomi Mi 10T
Xiaomi Mi 10T

35,999

Xiaomi Redmi 9i
Xiaomi Redmi 9i

8,299

Xiaomi Mi 10T Pro
Xiaomi Mi 10T Pro

39,999

Infinix Hot 10
Infinix Hot 10

9,999

Vivo V20 SE
Vivo V20 SE

20,990

Vivo V20
Vivo V20

24,990

Micromax In 1b
Micromax In 1b

6,999

Best Sellers