In a wide-ranging interview with talk show host Charlie Rose, Apple Chief Executive Officer Tim Cook besides talking about his appointment as CEO, company’s rivals and partners, and Beats’ acquisition, also shed lights on the one service where the company failed miserably. Yes, we are referring to Maps, which the company released with iOS 6 in 2012. Maps was not fully polished, and on several occasions not even accurate. Tim Cook admits that the company “screwed up” on Maps. Also Read - Apple iPad 8th Gen review: A sweet “second” PCAlso Read - Apple to increase prices of apps, in-app purchases in India
“Oh, we screwed up,” Cook said. “There are many screw ups in that one. There’s just not one. We did screw up on the release. It should not have happened like it did. It shouldn’t have come out.” Also Read - Apple AirPods 3rd Gen, new AirPods Pro coming early 2021
Maps was Apple’s replacement for Google Maps, which Apple pulled shortly before iOS 6’s release. But Maps was terribly received by users. It was inaccurate, had labelled several places wrong, and lacked transit directions.
In fact, shortly after Maps release, Tim Cook issued a public apology, and advised users to use third-party alternatives of Maps, which included HERE and Google Maps’ Web versions.
But the service has become better since. Cook assures that the company is still very keen on having a mapping service of its own. “We’ve learned, and corrected, and continue to invest on Maps.”
You can watch the full interview below. The second part of the interview will air tonight in the United States, and should become available in India by tomorrow.