Microsoft’s acquisition of Nokia’s mobile phone business for around $7.5 billion was completed earlier this year, and the former has reportedly been planning on integrating Nokia’s brand assets. A slide and list of FAQs leaked by Evleaks give us a glimpse at the Redmond-based company’s plans. Also Read - Windows 11 Sun Valley teased officially with YouTube video ahead of June 24 reveal
One of the takeaways from the leaked slide is that Microsoft will retain Nokia’s branding across the devices currently in the market. Also Read - Windows 10 gets an expiry date: Know how long you can use it before Windows 11 is necessity
Marketing collateral is transferring business along with other assets that may include some Nokia brands and marks. Microsoft has right to use the Nokia brand for product marketing purposes in connection with devices that carry the Nokia brand (18 months post-close for Nokia Lumia devices, through December 31, 2015 for Nokia X devices, and 10 years for mobile phones). Also Read - E3 2021: What is it, entire schedule, how to watch livestream for free, what to expect
What this essentially means is that Microsoft will continue using the Nokia branding for the devices currently available in the market. The existing Lumias will be marketed by Microsoft for the next 18 months, Nokia X devices till the end of next year and Nokia’s feature phones for another 10 years. However, Microsoft will only replace Nokia’s logo, “if it launches a brand new product.” This is consistent with what Nokia’s Stephen Elop revealed during an Ask Me Anything session earlier this year.
The slide also reveals how Nokia’s Pure font will be replaced by Microsoft’s Segoe Pro font in branding campaigns.