BlackBerry is probably going through the roughest period ever in its history. Its smartphones are not setting the market on fire and its ubiquitous advantage in enterprise security and messaging is quickly fading. After announcing another round of lay-offs two weeks ago, now CBC News is reporting that three senior executives from the company are also facing the axe. Also Read - TCL will not design, manufacture or sell BlackBerry smartphones from August 31
Doug Kozak, VP for corporate information technology, Carmine Arabia, SVP, global manufacturing and supply chain and Graeme Whittington, VP, service operations are set to leave the company as it downsizes further. BlackBerry’s spokeswoman Rebecca Freiburger said “We are in the second phase of our transformation plan where we will be assessing our organization — from top to bottom — to ensure we have the right people in the right roles with the right skill sets to drive new opportunities in mobile computing.” Also Read - BlackBerry Messenger to shut down soon as the world doesn’t really need pins
Recently, the company had also announced that David J Smith, EVP, mobile computing had resigned for personal reasons. He was responsible for the ill-fated PlayBook tablet. On the whole, BlackBerry had announced that it planned to lay-off 5,000 people over the year.