Among the various developer conferences held by tech giants like Facebook, Google and Microsoft this year, Artificial Intelligence and Machine Learning have largely been the essence. While at Google I/O 2017, CEO Sundar Pichai confirmed that Google thinks AI and machine learning will be all that matters in the future, Facebook too put a lot of stress on the importance of machine learning in our coming years. However, at WWDC 2017, AI wasn t exactly what we could call the focus of the event, but Apple is trying to gently remind people that while it might not throw its advancements around so much, Apple s not falling behind in the AI department. Also Read - Apple rolls out Final Cut Pro, Logic Pro updates with 8K ProRes videos and more for the new MacBook ProAlso Read - Apple's iPhone maker Foxconn unveils 3 new electric vehicle prototypes
In an interview with MIT Technology Review, Apple CEO Tim Cook listed out various examples where the Cupertino giant has been integrating AI for a while now. Cook said, image recognition, for example, or the way Apple Music learns from what we have been listening to and adjusts its recommendations accordingly. Even the iPhone battery lasts longer now because the phone s power management system uses machine learning to study our usage and adjust accordingly, he says. Also Read - Why are new MacBook Pro models so expensive in India when compared to the US?
Cook says the fact that the press doesn t always give Apple credit for its AI may be due to the fact that Apple only likes to talk about the features of products it is ready to ship, while many others sell futures. We are not going to go through things we re going to do in 2019, 20, 21. It s not because we don t know that. It s because we don t want to talk about that, Cook said.
However, Apple is starting to mention its AI advancements a little more. Machine leaning was a buzzword that kept on coming up on stage at WWDC, and with Apple s advancements into AR, it s going to be difficult to avoid talking about AI and image recognition in the coming years. ALSO READ: Here s what Apple CEO Tim Cook said about India performance, demonetization and future plans
While Cook is managing to push away the AI conversation right now, the idea of social kindness, an image or ethos that Apple has been adding to its identity is often brought up by the CEO. Taking his point forward, even at his speech at MIT, Cook advocated the good in technology and the need for its engineers to stand by what is right. “Most of the time [technology] is a force for good,” Cook said. “But the potential adverse consequences are spreading faster and cutting deeper than ever before. Threats to our security, threats to our privacy, fake news, and social media that sometimes becomes anti-social.” Technology must be infused with decency and kindness, he said. “I’m not worried about artificial intelligence giving computers the ability to think like humans,” he said. “I’m more concerned about people thinking like computers.” ALSO READ: Apple iOS 11 with ARKit to turn iPhones, iPads into largest AR platform : Is it the future of Mixed Reality?