During today’s earnings call, Apple CEO Tim Cook was more candid than usual and teased that the company was working on some great products that will be launched in the fall and into 2014. “We’ve got a lot more surprises in the works. Our teams are hard at work on some amazing new hardware, software, and services that we can’t wait to introduce in the fall and into 2014,” he said during the call. He also mentioned “new product categories” briefly, bringing back memories of the iWatch and iTV for a fleeting moment. Also Read - Apple CEO Tim Cook claims iOS is more secure than AndroidAlso Read - Epic Games vs Apple: Epic could pull a surprising victory after Tim Cook's testimony
While this could also mean that Apple won’t have any major product announcement before September, which means like last year we could see most of the product updates happening in the latter part of the year. When asked, Cook refused to delve into details and just mentioned there’s some “really great stuff” coming in the fall and into 2014. Apple rarely gives out such long-term timelines but it seems to be aimed at quashing rumors about product delays that come up frequently. Apple has not made a major product announcement since October last year when it launched the iPad mini, the new iMac and a 13-inch MacBook Pro with Retina Display. Also Read - Apple’s Craig Federighi admits the level of Mac malware is not acceptable, iOS fairs better
Cook also addressed the question that many have about the iPhone’s 4-inch display being tiny compared to its rivals, who have 5-inch displays for their flagship smartphones. He mentioned the usual tradeoffs these products make – display quality, longevity, portability, app compatibility among others and said that “Apple would not ship a larger display iPhone till these tradeoffs exist.” This also leaves the door open for Apple to launch a 5-inch iPhone when they feel they’ve tackled those tradeoffs.
Apple’s top brass also gave some insights into the iPhone mix for the quarter and acknowledged a higher iPhone 4 mix, which Apple is pushing in certain markets including China and India. Apple views the iPhone 4 as a great product for first-time iPhone buyers and has made it more affordable, a trick that seems to be working. The company sees a higher stickiness when it comes to iPhone and users usually buy into the ecosystem. However, the company again dismissed talks about launching a cheaper iPhone for emerging markets.
When asked if looking back at last year would he have done something differently, Cook said that the only thing he would have done was to launch the new iMacs after the turn of the year. “A lot of our customers had to wait long to buy it,” he said.
While we can be assured that Apple won’t launch any major new product till September, it would certainly showcase the next generation of iOS later in June at its WWDC event for developers.