comscore Tim Cook's visit to India may ensure Apple's strong future, but leaves some key questions unanswered
News

Tim Cook's visit to India may ensure Apple's strong future, but leaves some key questions unanswered

The questions of Apple manufacturing iphones in India and selling refurbished iphones were left in the dark.

  • Updated: May 23, 2016 2:55 PM IST
tim-cook-india-visit

He came. He saw. But Apple CEO Tim Cook is yet to get the biggest bite into the huge consumer base in the country, of which every tech player — from China to Korea to Taiwan — is trying to get a bigger share. If we look at why, in the first place, Cook came to India in this sweltering heat, it would not be wrong to interpret his first visit to the country as an exploratory mission rather than as one with a clear-cut investment agenda. Also Read - iPhone 12 Mini reaches end of production already, say rumours

First, during his four-day “encrypted” trip Cook did not specify the amount the $233 billion-rich Apple would invest in India, unlike in China where it announced to invest $1 billion in Chinese ride-hailing service Didi Chuxing — a rival to Uber. The Cupertino, California-based tech giant announced its first development centre in Hyderabad to work on Apple Maps. Earlier, Cook revealed an app design and development centre in Bengaluru that will support the Indian developers creating mobile apps for its iOS mobile platform. Also Read - Flipkart Mobiles Bonanza sale top deals: iPhone SE, Poco X3 Pro and more on discount

Also Read - Beware! This new iOS bug breaks WiFi on iPhones: Here's a quick fix for it

Both announcements were grand but came without any investment figures. In his much-awaited meeting with Prime Minister Narendra Modi, the 55-year-old Apple head stressed the possibilities of manufacturing and retailing Apple devices in the country. Again, nothing concrete was given out except “sharing Apple’s future plans for India” and appreciation for “the breadth of young talent in the country”. While Apple iPhones’ sales grew nearly 56 percent in India in the second quarter of this year from the year-ago period, data compiled by market research firm CounterPoint Technology revealed that south Korean smartphone maker Samsung sold in India more phones than Apple in the premium category (Rs.30,000 and above) in 2015-16.

According to the report, Samsung’s share in the premium smartphone segment was 47 percent while Apple came second at 45 percent. Looking pretty aware of these facts, Cook played his future cards as he met some key telecom players like Sunil Mittal, chairman of Bharti Airtel, one of India’s leading telecommunication companies which were the first to launch 4G in India and is set to offer the service countrywide. Bullish on India’s upcoming 4G revolution, Cook told an Indian TV channel that 4G is critical for India’s progress — thus setting up the roadmap for a possible alliance with some big players to help Apple open more retail stores in the country.

He also revealed his plans to soon bring to India Apple Pay — a mobile payment and digital wallet service that lets users make payments through Apple devices, a convenient way to make cashless payments. Amid all the media hype, Apple’s long-standing query to allow it to import and sell refurbished iPhones at a cheaper price in India was almost left unanswered at the highest levels. Rather, Prime Minister Narendra Modi reportedly asked Cook to come and manufacture iPhones here.

ALSO READ: Apple CEO Tim Cook visits Apple store, iStore in Gurgaon

So, apart from seeking blessings from Ganesha at Mumbai’s famous Siddhivinayak temple, meeting Bollywood biggies at the dinner superstar Shah Rukh Khan hosted at his residence ‘Mannat’, and watching an Indian Premier League (IPL) cricket match at Kanpur, what did Cook finally garner in these four days? “I will call it a great exploration effort, and do not see any immediate results. Yes, I find Cook’s meeting with the Reliance Jio team the most significant one as they are the biggest 4G player in the country at the moment,” says Vishal Tripathi, research director at global market consultancy firm Gartner.

“I won’t call his visit a ‘wow factor’ at this moment. Even for the Maps facility, Apple has outsourced it to a Noida-based firm,” Tripathi told IANS. For the Maps development centre, Apple has partnered with Noida-based RMSI, a leading IT services player that offers GIS, analytics and software services. According to Faisal Kawoosa, lead analyst with CyberMedia Research (CMR), a nod to import and sell refurbished iPhones at a cheaper price would have had put Apple in a very advantageous position in the country.

“At a time when its revenues have taken a hit globally, selling its products in mid- and low-price segment would give the company an upper hand,” he told IANS. So, a full-fledged Apple manufacturing unit in India appears quite far off at the moment. “As of now, we understand it [the visit] was more of bringing research and development into the country,” Kawoosa added.

So, this then is the reality: Philosophically, Cook has taken with him a sense of belonging and a commitment to be in the country for the next thousand years. But on the material level, the long wait must follow till he returns to India with a big announcement — in all probability during a cool, bearable weather.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: May 23, 2016 2:54 PM IST
  • Updated Date: May 23, 2016 2:55 PM IST



new arrivals in india

Infinix Note 10 Pro
Infinix Note 10 Pro

16,999

Infinix Note 10
Infinix Note 10

10,999

Vivo Y73
Vivo Y73

20,990

OnePlus Nord CE 5G
OnePlus Nord CE 5G

22,999

iQOO Z3
iQOO Z3

19,990

Realme C25s
Realme C25s

9,999

Poco M3 Pro 5G
Poco M3 Pro 5G

13,999

Realme X7 Max 5G
Realme X7 Max 5G

26,999

Oppo F19
Oppo F19

18,990

Motorola Moto G40 Fusion
Motorola Moto G40 Fusion

13,999

POCO M2 Reloaded
POCO M2 Reloaded

9,499

OPPO A74 5G
OPPO A74 5G

17,990

Oppo A53s 5G
Oppo A53s 5G

14,990

Vivo V21 5G
Vivo V21 5G

29,990

Realme C25
Realme C25

9,499

Realme C21
Realme C21

7,999

Realme C20
Realme C20

6,799

Motorola Moto G60
Motorola Moto G60

17,999

iQOO 7
iQOO 7

31,990

Samsung Galaxy M42 5G
Samsung Galaxy M42 5G

21,999

Xiaomi Mi 11 Ultra
Xiaomi Mi 11 Ultra

69,999

Xiaomi Mi 11X Pro 5G
Xiaomi Mi 11X Pro 5G

39,999

Xiaomi Mi 11X
Xiaomi Mi 11X

29,999

Realme 8 5G
Realme 8 5G

13,999

Samsung Galaxy F02s
Samsung Galaxy F02s

8,999

Samsung Galaxy F12
Samsung Galaxy F12

10,999

POCO X3 Pro
POCO X3 Pro

18,999

Realme 8 Pro
Realme 8 Pro

17,999

Realme 8
Realme 8

14,999

Vivo X60 Pro Plus
Vivo X60 Pro Plus

69,990

Vivo X60 Pro
Vivo X60 Pro

49,990

Vivo X60
Vivo X60

37,990

OnePlus 9 Pro 5G
OnePlus 9 Pro 5G

64,999

OnePlus 9R 5G
OnePlus 9R 5G

39,999

OnePlus 9 5G
OnePlus 9 5G

49,999

Samsung Galaxy A72
Samsung Galaxy A72

34,999

Samsung Galaxy A52
Samsung Galaxy A52

26,499

Micromax In 1
Micromax In 1

10,499

Asus ROG Phone 5
Asus ROG Phone 5

49,999

Samsung Galaxy M12
Samsung Galaxy M12

10,999

Motorola Moto G30
Motorola Moto G30

10,999

Motorola Moto G10 Power
Motorola Moto G10 Power

9,999

Oppo F19 Pro Plus 5G
Oppo F19 Pro Plus 5G

25,990

Oppo F19 Pro
Oppo F19 Pro

21,490

Xiaomi Redmi Note 10 Pro Max
Xiaomi Redmi Note 10 Pro Max

18,999

Xiaomi Redmi Note 10 Pro
Xiaomi Redmi Note 10 Pro

15,999

Xiaomi Redmi Note 10
Xiaomi Redmi Note 10

11,999

Realme Narzo 30A
Realme Narzo 30A

8,999

Realme Narzo 30 Pro
Realme Narzo 30 Pro

16,999

Infinix Smart 5
Infinix Smart 5

7,199

Samsung Galaxy F62
Samsung Galaxy F62

23,999

Samsung Galaxy A12
Samsung Galaxy A12

12,999

Nokia 5.4
Nokia 5.4

13,999

Nokia 3.4
Nokia 3.4

11,999

Realme X7 Pro 5G
Realme X7 Pro 5G

29,999

Realme X7
Realme X7

19,999

Vivo Y31
Vivo Y31

16,490

Oppo Reno5 Pro 5G
Oppo Reno5 Pro 5G

35,990

Samsung Galaxy S21 Ultra 5G
Samsung Galaxy S21 Ultra 5G

1,05,999

Samsung Galaxy S21 Plus 5G
Samsung Galaxy S21 Plus 5G

81,999

Samsung Galaxy S21 5G
Samsung Galaxy S21 5G

69,999

Vivo Y12s
Vivo Y12s

9,990

Vivo Y51A
Vivo Y51A

17,990

Samsung Galaxy M02s
Samsung Galaxy M02s

8,999

Xiaomi Mi 10i
Xiaomi Mi 10i

21,999

Oppo A15s
Oppo A15s

11,490

Tecno Spark 6 Go
Tecno Spark 6 Go

8,499

Vivo V20 2021
Vivo V20 2021

24,990

Vivo Y20A
Vivo Y20A

11,490

Xiaomi Redmi 9 Power
Xiaomi Redmi 9 Power

11,999

Motorola Moto G9 Power
Motorola Moto G9 Power

11,999

Motorola Moto G 5G
Motorola Moto G 5G

20,999

Vivo V20 Pro
Vivo V20 Pro

29,990

Xiaomi Mi 10T
Xiaomi Mi 10T

35,999

Xiaomi Redmi 9i
Xiaomi Redmi 9i

8,299

Xiaomi Mi 10T Pro
Xiaomi Mi 10T Pro

39,999

Infinix Hot 10
Infinix Hot 10

9,999

Vivo V20 SE
Vivo V20 SE

20,990

Vivo V20
Vivo V20

24,990

Micromax In 1b
Micromax In 1b

6,999

Micromax In Note 1
Micromax In Note 1

10,999

OnePlus 8T
OnePlus 8T

42,999

Samsung Galaxy F41
Samsung Galaxy F41

15,499

Apple iPhone 12 Pro Max
Apple iPhone 12 Pro Max

1,29,900

Apple iPhone 12 Pro
Apple iPhone 12 Pro

1,19,900

Apple iPhone 12 Mini
Apple iPhone 12 Mini

69,900

Apple iPhone 12
Apple iPhone 12

79,900

Poco X3
Poco X3

16,999

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

13,999

Oppo F17
Oppo F17

16,990

Samsung Galaxy M51
Samsung Galaxy M51

22,999

Poco M2
Poco M2

10,999

Oppo F17 Pro
Oppo F17 Pro

22,990

Realme 7 Pro
Realme 7 Pro

19,999

Realme 7
Realme 7

14,999

Best Sellers