comscore TRAI asks Reliance Jio to explain why ‘Happy New Year Offer’ is not in violation of norms
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TRAI asks Reliance Jio to explain why ‘Happy New Year Offer’ is not in violation of norms

Reliance Jio has maintained that its Happy New Year Offer is ‘substantively’ different from the earlier Welcome Offer.

  • Published: December 27, 2016 9:17 AM IST
reliance-jio-mukesh-ambani-screengrab

Telecom regulator TRAI has asked Reliance Jio to explain why extension of its free voice and data plan should not be seen as violation of existing regulations requiring promotional offers to be limited to 90 days. Also Read - Airtel Rs 79 plan vs JioPhone Rs 75 prepaid plan compared: Which offers better value?

Also Read - Reliance JioFiber plans with free Voot Select subscription: Check plans, price, and other benefits

TRAI shot off the letter after the Mukesh Ambani-led firm announced free data and voice calls for existing and new customers under the ‘Happy New Year Offer’, days before the 90-day inaugural Welcome Offer ended on December 3. Also Read - JioFiber broadband plans with free Netflix subscription: Check plans, price, data benefits, more

In the December 20 letter, the regulator, which is in the process of examining the new plan by Reliance Jio, also asked why the offer of free data under the promotional scheme should not be treated as “predatory.” When contacted, Reliance Jio Infocomm Ltd (RJIL) did not offer any comments on the issue.

Sources with direct knowledge of the development said the regulator in its letter had cited RJIL’s consumer base growing to 63 million as on December 18 to state that the company will become a significant market player in the broadband space shortly, may be by December-end. RELATED: Reliance Jio to cross 100 million subscribers by March 2017: Fitch Ratings

Stating that the preliminary analysis relies on factors like average subscriber additions per day and free data being offered, TRAI is learnt to have asked RJIL to clarify as to “why the offer of free data under the promotional offer should not be treated as predatory.”

Another source said that in a meeting with TRAI, Jio has said that the latest Happy New Year Offer is substantively different from the Jio Welcome Offer (that commenced on September 5) as in the initial offer it had provided 4GB of free data per day, and in the new offer the same was capped at 1GB under Fair Usage Policy. Also, they contend, in the first offer there was no option of renewal or payment after the 4GB limit was exhausted, but in the new offer, one can recharge both data and the promised speed.

In terms of market dominance, Reliance Jio is six percent of the installations in the country whereas the Competition Commission of India (CCI) norms specify 30 percent threshold to trigger the ‘misuse of market dominance’ clause. ALSO READ: Airtel challenges TRAI s decision to allow Reliance Jio to continue Happy New Year promo offer till March 2017

Sources said, TRAI has also asked Jio to give an estimated month-wise projection of the number of subscribers that are expected to be added till March 31, 2017. Jio has been given five days to clarify on the issues raised by the regulator.

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  • Published Date: December 27, 2016 9:17 AM IST



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